In 2022, we compiled a very popular list of the best accounts in eCommerce to follow for the year. Well, we’re back with another one for 2023!
Here you will find individuals who are influencing our world of eCommerce across the board; From investing in eComm, to building in public, to sharing wisdom via Tik Tok - the list is packed with 20 of the absolute best in the game.
Helena is the founder of the iconic aperitivo brand: Haus. Since embarking on the founder journey, Helena's been documenting her thoughts on entrepreneurship & jotting down life lessons. She's now sharing these insights via her substack newsletter “Founder Things” and via Twitter. Tune in for 2023.
Ben’s one of the most active and supportive angel investors in eCommerce via Superangel. He’s been investing by himself and through his syndicate for over a decade is now one of our industry’s most connected individuals. Follow him to find out where the puck will end up.
Emmett’s one of the OGs of DTC. He’s the man behind the influential agency: Gin Lane known for bringing to market giants like Sweetgreen, Harry’s&Hims. But Emmett didn’t stop here. He evolved Gin Lane into Pattern Brands: A brand building machine that acquires, and grows home goods brands on Shopify. Keep up with his ambitions in 2023.
2021’s Angel Investor of the Year, Arati Sharma is an ex-Shopify Director who left in 2021 to start her own fund: Backbone Angels: A collective of women in tech who are united around the same goal: funding—and empowering—founders, businesses, and ideas that are often overlooked.
Ben’s one of the most successful exited founders in the world of eCommerce SaaS: He founded and Privy (an email capture solution) when he was 25, and 6 years later he scaled to hit $10m in revenue and sold to Attentive in 2021 for 9 figures. Today - Ben invests $10-$100k checks in SaaS startups in the DTC space via his new fund: ZerotoExit.
Alex is one of the most vocal marketers on DTC twitter. Her threads are full of wisdom and loved by the community & her angle is simple: There are 'no best practices'. Alex challenges preconceived ideas around how to grow a DTC brand and breaks down some of the toughest eComm challenges into bite sized, actionable points.
Jack, aka “The Soap Guy”. Here’s another brand operator who’s building in public and absolutely crushing it for Purdy & Figg. His latest tweet highlights that he’s just achieved his “first £50k day” - that gives you insight into the openness he brings to the DTC community on the Bird App.
Ashwinn is the founder of Forge: A Shopify Plus branding agency. Ashwinn also runs his own eCommerce business: Oklahoma Smokes where he stress-tests his own insights. But it doesn’t stop there for Ashwinn, he posts short & snippy branding lessons on Tik Tok where he’s gained a huge following.
Maggie’s an investor & advisor to 10+ brands including De Soi, Flaus and Ohza. Her background is in talent management which enables her to uniquely deliver value on the celebrity & talent partnerships / equity investments front. But she also offers valuable knowledge across a wide range of topics via her popular Tik Tok account.
Akshaya’s a thiel fellow, Stanford dropout and founder/ceo of Spellbound: Interactive experiences for your ecommerce emails. She’s an engineer by trade & taking the eCommerce world by storm. A must follow.
Sarah’s been unnofically named DTC twitter’s “Psychology Queen”. Her background in psychology paired with her passion for eCommerce make her one of the most astute voices in the industry when it comes to DTC positioning. She’s now also acting as the Director of Growth for Kno Commerce.