3 Friends of Storetasker: Ordergroove, Big Blue & Pietra

We keep a full list of our Storetasker friends here. This is a group of individuals who are pushing the boundaries of the wonderful world of eCommerce. And every now and then, we’ll stop and take the time to highlight 3 of our friends. Who are tackling different parts of the eCommerce equation. 

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Today - we’ll highlight Ordergroove, Big Blue and Pietra 

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1. Ordergroove 

Ordergroove is in the subscription space. They’ve been flying a little under the radar, or you could argue that they’ve been moreso flying over the radar. 

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That’s because they’ve been running subscription for mega eCommerce businesses that have incredibly complex infrastructures. The Honest Company, Peets Coffee, Pet Smart - those are the types of merchants they deal with. The Honest Company made $300m in 2020 so you can imagine how much volume goes through Ordergroove. 

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But now that Shopify’s upgraded their checkout system to support subscription, the Ordergroove team can extend their product to support eCommerce businesses of any size. They’ve been expanding that functionality in partnership with Shopify - so look out for them. 

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2. Big Blue

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Got a chance to speak with the great Tim Dumain, founder of Big Blue. They’re in the eCommerce logistics space, centered around the European region. They’ve got a big presence in France, Spain and now the UK. 

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 Big Blue takes care of everything from fulfillment, to returns and order tracking. It’s a hugely powerful tool that connects to the most efficient and reliable warehouses around the continent and easily plugs into your Shopify store. 

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One of the neatest things about Big Blue is that it not only streamlines your supply chain operation as a business from a fulfilment standpoint, but it also helps you convert and retain more traffic. That’s because you can enable “same-day delivery” through them and have a little widget show up on your PDPs automatically. That shoots up your conversion rates immensely. But it doesn’t stop there on the “conversion / retention” front because your customers are sent clear order tracking updates in a nice visual layout - so your customers have an amazing experience from start to finish and keep purchasing with you. 

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3. Pietra

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Lastly we have Pietra. Pietra’s a really cool business that enables influencers to sell their own lines of product with the least amount of friction. 

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Take the DJ Charly Jordan for example, she’s got 4.8m followers on Instagram and hundreds of thousands of subscribers on Youtube. She’s also a smoking aficionado. I won’t go into too deep of a hole on what her herbs of choice are, but what I do know is that she’s been able to share her passion for smoking with her community through her own “rose petal” smoking brand: Smoke Roses. She’s sourced, fulfilled, branded, and built her store - all using Pietra. She now makes millions through this outlet. 

A fascinating business and a great friend of ours. 

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Those are our 3 friends :) Hope you enjoyed it. And if you want to become a friend of Storetasker, feel free to apply here. 

-Tim