5 Impressive Shopify FAQ Page Examples (Plus Tips for Creating Your Own)

Creating an impressive and informative FAQ page might not be high on your to-do list when you’re designing your Shopify store. However, it can be a more valuable resource than you’d think. Your FAQ page is one of the best ways to ensure you can instantly answer customer questions, providing them with the information they need to confidently buy your products. 

Studies show that up to 60% of consumers say their go-to channel for simple inquiries is a digital self-serve tool (like an FAQ page). Not only does creating an FAQ page improve the shopping experience for your customer, but it can also boost your ranking potential on the search engines (by adding more content to your site), and reduce the pressure on your customer service teams. 

Not convinced? Here we’re going to showcase some of the best Shopify FAQ pages used by leading brands, and discuss how they benefit growing companies. 

5 Shopify FAQ Examples to Learn From

If you’re looking for a complete list of great Shopify FAQ pages created by experts, you can check out our full portfolio here. In the meantime, let’s take a look at some of our favorite options, and what makes them so successful. 

1. Flakes 

Flakes, a transformational company in the haircare landscape, produces products that help customers to battle dandruff and scalp discomfort. As a company investing in the health and beauty landscape, which also falls under the category of “Your Money or Your Life” (YMYL) businesses, according to Google, Flakes has to work harder to show expertise and authority.

Their simple but effective FAQ page helps with this. It answers a range of questions, covering common topics like what’s included in their product’s formula, how long shipping takes, and more. Plus, it allows the company to showcase topical authority, by answering questions like “What is dandruff”, and “what is Malassezia?”

https://resources.storetasker.com/shopify-examples/flake-faq 

2. PopSmith’s Shopify FAQ Page

Innovative popcorn brand, PopSmith, knows how important it is to provide customers with plenty of information about its products, and their ingredients. The company’s FAQ page doesn’t just match the rest of the website’s branding perfectly, it ensures customers can easily find the information they need, by separating questions into specific segments. 

There’s a dedicated section for the “Popper” solution, created to help customers make their own kettle-style corn at home, and another FAQ section for the Popcorn products. Plus, to boost the customer experience even further, PopSmith includes a link to their contact form at the bottom of the page, so users can instantly reach out with any questions they still have. 

https://resources.storetasker.com/shopify-examples/popsmith-faq

3. Quiet Mind

Quiet Mind is a revolutionary Shopify retailer, focused on the sleep landscape. They produce unique “weighted pillows” designed to give users a better night’s sleep. The company’s FAQ page is impressive for a few key reasons. First, it looks extremely professional, with custom font, segments, and background colors to capture customer attention.

Secondly, it address crucial customer questions, while also boosting Quiet Mind’s ranking capabilities for competitive terms like “What are the benefits of weighted pillows”, and “How do weighted pillows work?”, increasing the company’s chances of appearing in the “featured snippet” on Google. Lastly, the FAQ page includes access to various other resources, such as contact details, a returns and exchanges page, and a quiz for finding the right pillow for your needs.

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https://resources.storetasker.com/shopify-examples/quiet-mind-faq 

4. Blip

Blip is an excellent example of how companies can work with designers and Shopify experts to transform their FAQ pages from basic informational assets, into engaging experiences. This FAQ page doesn’t just include a list of commonly asked questions, it highlights the unique personality of the brand, with animations, and custom designs. 

It also features short-form videos (perfect for smartphones), of professionals from the company answering common questions. Blip further enhances the credibility of these videos by explaining at the top of the page who the people are, and what their experience is in the industry. This helps to improve the brand’s EEAT (Expertise, Experience, Authority and Trust) scores, for better SEO.

https://resources.storetasker.com/shopify-examples/blip-faq# 

5. JIBBY

Sometimes, the best way to answer customer questions when they’re visiting your Shopify store, isn’t to create a dedicated “FAQ” page. Some customers will be more likely to convert when they can see the answers to their questions immediately listed on your product pages. The faster they can answer their questions without jumping to other pages, the faster they can check out. 

JIBBY takes advantage of this fact by filling their product pages with valuable FAQs, product insights, shipping information, and even reviews from other consumers. They also include links to their contact pages and other content, to help customers make intelligent purchasing decisions. 

https://resources.storetasker.com/shopify-examples/jibby-pdp

Tips for Your Shopify FAQ Page

The good news for Shopify store owners is that creating an FAQ page is a simple process. You can either create a dedicated page on your Shopify site, and add functionality with the help of a Shopify Expert, or you can use FAQ page plugins, like POWR, HelpCenter, or the Enorm FAQ page app.

The key to success is ensuring you follow a few key best practices. Here are our tips to boost your chances of creating the best Shopify FAQ pages:

Quick Tips: 

• Source questions from various environments: If you’re not sure which questions to answer, look at your customer reviews and messages. Check out questions on social media, forums like Reddit, and other competitor pages. You can also look at the “People also ask” section on Google, after searching for your product name. 
• Keep your pages up to date: Pay attention to the common questions your customers ask when making purchases. There’s a good chance these will change over time, which means you’ll need to update your FAQ page regularly, to ensure it’s still useful. 
• Optimize for SEO: Boost your chances of ranking in the search engines, by using tools like Ahrefs and SEMRush to look for trending questions that you can rank for, relevant to your niche. Answering these questions concisely, and including the right keywords will boost your chances of appearing in the “featured snippets” on Google search results. 
• Make sure your answers are clear and persuasive: Be careful when writing your FAQ page answers. While it’s helpful to include keywords to boost your ranking potential, look beyond keywords to focus on clear, persuasive, and informative insights. Make sure you’re actually answering your customer’s questions as concisely as possible.
• Showcase your personality: Use your FAQ page as an opportunity to draw attention to your company’s values, your unique tone of voice, and your personality. Consider adding images and videos to ensure customers want to engage with the page for longer. 
• Use internal linking: If you have other blog posts or pages on your website that can provide customers with additional information, link to them from your FAQ page. This will improve your internal link structure (great for SEO), and make it easier for customers to find the information they need, without having to create repetitive content.

Ready to Build an Impressive FAQ Page?

A great FAQ page can be more valuable for your business than most companies realize. With your FAQ page, you can improve customer experiences on your website, improving your chances of conversions, and brand loyalty. 

At the same time, you can reduce the amount of time your customer service teams spend dealing with repetitive requests, improve your ranking potential, and improve your authority. The challenge is in designing an FAQ page that really makes an impact. 

Fortunately, our Storetasker experts excel at creating compelling pages for all kinds of Shopify stores. If you need help designing an impressive FAQ page for your website, reach out to our Storetasker experts today!