Welcome Anastasia! Tell us a little bit more about your responsibilities on the team at rmdy
I’m the marketing manager at rmdy and I oversee all marketing initiatives in our company: Everything from email to organic, paid social & SMS & more.
I also help Kate, the founder, on operations related tasks, inventory management, packaging etc.. Pretty much everything that you can think of that touches an eCommerce business like ours.
What have been some of the most impactful things that you've seen take place at rmdy?
This year in particular, we’ve been putting a huge emphasis on constructing a very holistic customer experience.
As a young business, growth is very important to us and understanding the numbers behind (CAC, LTV, ROAS etc) is critical. But this year, we've really been doubling down on connecting the user experience throughout every step of the journey (before and after first purchase).
That focus along with extra care for community building via all channels including email has been a huge unlock.
How were you able to take that step back? Any tips or resources?
A lot that comes down to myself and Julia (my colleague) getting super immersed in the DTC ecosystem.
We read Thingtesting, the Nik Sharma newsletter & Marketing Brew. We monitor social media tactics from other great brands, and we sometimes even buy from them to go through the entire journey & learn from them.
There's no reason to always reinvent the wheel, we can take notes from the ones who have figured it all out.
Makes sense. Let's jump into Storetasker. What prompted you to get involved with us & how has it been?
We don't have an in-house developer, and we always have a lot of quick projects that might only take an hour or two but we were never capable of executing on such tasks - we just don’t have the coding knowledge.
So it was incredible to find out about a tool like Storetasker that could help us in getting quickly connected to a developer. The ease and the quickness in which Storetasker operates has been a huge asset for us.
We’ve worked on a couple different projects, from tweaking our FAQ section, to making changes to our PDP. We might even be reconnecting with Alex on a bigger site overhaul project. It’s been very enjoyable to work with him, so we would be thrilled to get to work together again.
Last question from me: What's been the biggest key to success at rmdy so far?
Number one, we are very resourceful. Second, we are super flexible.
Those 2 elements really help us stay curious and in experiment-mode, while also executing quickly on creative ideas.
Thanks so much Anastasia, good luck with the website update & thank you for sharing your insights!