How to build custom Klaviyo Flows
How to create custom Klaviyo flows:
Klaviyo’s the go to solution for a CRM on Shopify. It just keeps getting more & more sophisticated, and it plugs into all of your favorite apps. So don’t look elsewhere - Klaviyo’s your go-to.
Once you’ve installed it, use it to create complex flows to activate or onboard new customers, entice prospects and retain existing customers. Those flows can be built in such a way where you’ve got A/B tests running, multiple follow-ups based on conditions and can trigger based on specific events. There is science & strategy to the madness here. Take the time to write down your ideal journeys on pen & paper before you start building flows. What’s more is that Klaviyo now has an SMS offering - so you can replicate a lot of the email flows into SMS format.
All of the above is tricky. Especially if you’re leveraging customer data collected at different parts of your funnel and from different apps. Once you have data pulling in, you can get involved in “dynamic creative” to show personalized emails to every unique customer. This requires code.
Finally, you want your emails to look and feel like your brand. For that you need custom templates and you’ll most likely require an email developer to custom code those emails. It’s a niche skill-set, but we’ve got you covered on Storetasker for that.
To recap: Strategy, flows, app connections, testing, creative and templating are all a part of a robust Klaviyo setup. It can be extremely time consuming and tedious if you don’t know your way around the platform. You can work with us to get it done properly. One more thing. If you are looking at other email marketing solutions - take a look at this great guide from eCommerce platforms on email marketing.