7 Tips for Creating Better Shopify Store Popups
Ecommerce and Shopify popups have a bit of a bad reputation. A lot of people see popups as disruptive and annoying, or even frustrating. When your aim is to constantly improve customer satisfaction, and improve your relationships with buyers, using popups can feel like a step backwards.
However, popups do have value. They’re an excellent way to capture and retain your customer’s attention when they’re on your website, reduce abandoned cart rates, and potentially increase conversions.
In fact, one report found that the average pop-up conversion rate is an impressive 11.09%. All you need to do to ensure you’re making the most of your pop-ups, is learn how to design and implement them correctly.
Fortunately, we’re here to help. Here are our top tips for creating more impactful Shopify store popups that turbo-charge your conversion rates.
- Get the Copy Right
A lot of people assume that pop-ups only make the right impact when they include the right imagery. While visuals are important (we’ll come to that in a moment), the copy matters too. To ensure you send the right message to your target audience, focus on:
- Creating an impactful headline: Since you only have around 8 seconds to capture the attention of the average online shopper, it’s important to have a headline or title that grabs their focus. Ask a question, promote an offer, or use actionable power words.
- Brevity and clarity: Outline what you’re asking your customers for, what you’re offering them, and what they need to do in as few words as possible. With pop-ups, it’s important to get straight to the point with language your customers can understand.
- Personality: Make sure that your brand personality shows through in your content. Use the language customers expect from you, whether that’s formal, informal, or playful. Straying too far from your brand’s personality can make your popup seem less trustworthy.
Here’s a great example to learn from, created by one of our Storetasker Shopify professionals. It’s simple, gets straight to the point, and showcases the brand’s personality:
https://resources.storetasker.com/shopify-examples/character-popup
- Master Visual Intrigue
While visuals aren’t all that matters when creating impressive Shopify store popups, they still matter. They’re what grabs your customer’s attention more than just about anything else. When creating your pop-ups, think carefully about what you want to draw attention to.
If you’re asking customers to sign up for a newsletter, you might just need an image that matches your brand, or earns customer trust. Pictures of real people can be a great way to make your company seem more human, and improve your chances of earning contact details. You don’t even need to include a person’s full face, just take a look at this amazing example:
If you’re promoting a new product or a great deal, your professional product photos should take center stage, along with a statement about the benefits that your product or solution offers. Remember, you’re not just limited to static images either, some pop-up creators for Shopify allow you to use GIFs and videos too. Experiment with ways to grab your customer’s attention.
- Make Popups Personal
Different customers will be attracted to different deals and offers. You won’t always get the best results by showing the same pop-up to everyone. You could even harm your brand’s reputation this way. For instance, you don’t want to waste an existing customer’s time by offering them a discount on their first order, but showing a popup like this to a new user can boost your conversion rates.
https://resources.storetasker.com/shopify-examples/frank-oak-popup
With that in mind, find ways to personalize your popups based on the person that’s going to be seeing them. There are plenty of great tools that can help you to do this, such as OptinMonk, which allows you to create action-based popups that differ depending on what a customer does.
You can create pop-ups that appear when a customer adds a product to their cart, visits a certain page, or spends a certain about of time on your site. There are even tools that allow you to create message specifically targeted on certain groups of customers, such as people who have already visited a specific landing page, or scrolled to a point in your website, like WisePops.
- Experiment with Different Popup Offers
One of the best ways to increase conversion rates on any Shopify store, is to experiment. That doesn’t just mean experimenting with the prices of your products, or what you promote, but also with the content and offers you showcase with your popups.
Experimenting with a different range of offers, can improve your chances of converting more customers, and give you deeper insights into your customers and your preferences.
Some of the offers you can explore include:
- Coupons or discount codes: Such as 20% off your first order, free shipping for the next two weeks, or a discount for customers who sign up to your email newsletter.
- Contest entries: Give customers the opportunity to sign up for a limited-time giveaway or competition when they subscribe to your newsletter or make a purchase.
- Freebies: Give your buyers a chance to get something for free, such as a sticker bundle or another low-cost gift, included with purchases over a certain value.
- Exclusives: If you’re trying to get customers to subscribe to something, allow them to access something exclusive for free, such as a download, or a webinar.
- Mystery offers: Add an air of mystery to your pop-up giveaways, by telling customers they’ll get “something special”, without any extra information, like in the example below:
https://resources.storetasker.com/shopify-examples/ruggable-email-capture
Pay attention to your conversion rates, to see which of your popup offers drive the most opportunities to your store, and which simply get ignored.
- Get the Timing Right
A golden rule of successful popup marketing is that timing is everything. Customers don’t want to arrive on your ecommerce website for the first time and be instantly bombarded by a pop-up. They want to have a chance to scroll through your page and learn more about you.
With that in mind, think about the best time to present a pop-up to your customers. You might decide that it’s a good idea to wait until a customer has scrolled through your website to a certain extent, or clicked on a specific number of pages until you launch a pop-up.
Alternatively, you could base your pop-ups timing on your customer’s actions. “Exit intent” popups are one of the most popular options in the ecommerce industry, because they give businesses an excellent opportunity to reduce abandoned cart rates.
With a pop-up app for Shopify, you can create a pop-up that appears just when a customer is considering leaving your store, giving you a second chance at conversion.
You could even consider using push notification apps, to send a customer a message after they’ve already left your website, boosting your chances of return visits. Tools like PushOwl make strategies like this simple to implement.
- Add Interactive, Gamified Elements
Most Shopify store popups are technically “interactive”, because they ask your customers to share specific details (like their email address) or click on something to access an offer. However, few popups are actually fun to interact with.
A good way to showcase your personality and introduce some more entertaining elements to your marketing campaign, is to experiment with more dynamic elements, such as:
- Countdown timers: Countdown timers are a great way to increase feelings of “FOMO” (fear of missing out) in your customers, by letting them know they only have a limited time to take advantage of a great deal.
- Quizzes: Implement a mini quiz into your pop-up, asking customers what they’re looking for, or about their personality, so that you can suggest more relevant products and offers to them. This is a great way to make the experience feel more personalized.
- Spin to win: Spin-to-win popups are the epitome of gamified pop-ups. They connect directly with a customer’s playful side, showing them that they have a chance to win amazing prizes, just by clicking a button.
https://cdn-content.optimonk.com/templates/fzu5bnvj9/previews/page1.png
- Test Everything
Finally, we mentioned above that experimentation is the key to creating amazing Shopify store popups. However, you should be experimenting with more than just the offers and deals you can provide to your customers.
You also need to ensure you’re constantly testing each part of your pop-up strategy. Ask yourself whether your pop-ups are loading on the right pages, appearing at the right time, targeting the right customers, and driving consistent results.
Consider experimenting with different types of pop-ups, such as slide-in displays and sticky bars, instead of the standard mini-screen. Here’s a great example of what a slide-in pop-up might look like:
https://resources.storetasker.com/shopify-examples/aura-hero-popup
The more you A/B test your pop-ups, the more you’ll learn about which strategies resonate most with your customers throughout their buyer journey.
Increase Sales with Optimized Shopify Store Popups
Popups can be annoying at times, but they’re also an incredible way to boost your conversion rates, showcase your brand personality, and increase customer engagement. All you need to do is learn how to design and implement these marketing tools correctly.
If you’re inspired by the tips above, and you’re ready to start designing impressive Shopify store products yourself, reach out to Storetasker today. Our Shopify experts can help you create compelling popups that have a direct impact on your conversion rates.
Shopify Expert?
.svg){kind=icon}
.svg){kind=icon}
