A Fractional Full-Stack Development Partner for Biom Wipes

Why Biom Built Their Development Team Through Fractional Talent Instead of Full-Time Hires

TL;DR Biom, a fast-growing DTC brand, needed consistent development support to build features, optimize their site, and support their in-house team. They required expert Shopify development capacity but needed flexibility as priorities shifted month to month. Storetasker matched them with Adan, a full-stack Shopify developer, who became their primary development resource for 20+ consecutive months.

About the Client

Biom is a DTC consumer brand operating on Shopify with multiple storefronts and growing operational complexity. With an in-house team managing marketing, operations, and strategy, Biom needed development expertise that could execute quickly, integrate with their existing systems, and adapt as business priorities evolved.

The Core Tension

Biom had ambitious development needs but required flexibility that traditional hiring models couldn't provide.

Why full-time hiring added risk: Development needs fluctuated based on product launches, marketing initiatives, and strategic priorities. A full-time developer would be underutilized during slower periods but overwhelmed during intensive build phases. The financial commitment and management overhead of permanent headcount didn't match their variable workload.

Why project-based work lacked continuity: One-off projects created knowledge gaps between engagements. Each new developer needed onboarding time to understand Biom's site architecture, brand requirements, and technical decisions. This fragmented approach slowed velocity and increased quality risk.

What was at risk: Without reliable development capacity, Biom would miss launch windows for new features, accumulate technical debt as quick fixes replaced proper solutions, and drain internal team bandwidth managing multiple vendor relationships.

The Storetasker Solution

Storetasker matched Biom with Adan, a Shopify development expert, through a monthly retainer structure. This gave Biom predictable development capacity while maintaining the flexibility to scale scope month to month.

The retainer model meant Adan became deeply familiar with Biom's site, reducing onboarding time for new projects and enabling faster execution as the partnership matured.

The Work

• Delivered consistent full-stack Shopify design and development support
• Provided ongoing site optimization, feature development, and support for product launches
• Integrated seamlessly with expanding internal team and additional freelance specialists
• Maintained development continuity as business priorities shifted and the team grew

Results & Impact

• Sustained 20+ months of continuous development partnership from November 2024 through January 2026
• Eliminated hiring overhead while securing expert development capacity
• Built institutional knowledge enabling faster execution over time
• Supported business growth without permanent headcount expansion

Why Storetasker

Elite development talent is the unlock for maintaining site velocity especially when your needs are substantial but variable. Most growing brands can't justify multiple full-time developers, but they need expert support available consistently as features ship, campaigns launch, and strategic priorities shift.

Ready to scale development operations without expanding headcount? Explore how Storetasker can connect you with the development expertise your business needs.