A Fractional Retention Marketing Expert for Meermin Shoes

Why Meermin Shoes Chose Fractional Retention Marketing Expertise Over Full-Time Hires

TL;DR Meermin Shoes, a premium footwear brand, needed to improve their email and SMS marketing but weren't ready to hand over complete ecommerce operations. They required expert support for lead capture, segmentation, flows, and campaigns but needed to validate fit before committing. Storetasker matched them with Taylor Rains, an ecommerce marketing manager who had worked with Le Creuset, Canopy, and Solawave. What started as a one-month trial evolved into an 11-month ongoing partnership.

About the Client

Meermin Shoes is a premium footwear brand operating on Shopify Plus. With thousands of email subscribers, regular product launches, and a couple of major annual sales, Meermin needed sophisticated marketing automation to drive engagement and retention across their customer base.

The Core Tension

Meermin had the infrastructure for sophisticated email and SMS marketing but lacked the specialized expertise to execute campaigns that would maximize customer lifetime value.

Why full-time hiring felt premature: Meermin wasn't looking to outsource complete ecommerce management. They wanted to improve specific areas like lead collection, segmentation, automation flows, and weekly campaigns without committing to a full management team before validating the working relationship.

Why agencies lacked flexibility: Traditional agency engagements required larger commitments upfront. Meermin needed someone who could start small, prove value quickly, and scale the relationship based on results rather than locked-in contracts.

What was at risk: Without expert marketing support, Meermin risked underutilizing their subscriber base, missing revenue opportunities from poor segmentation and automation, and losing competitive ground during critical sales periods and product launches.

The Storetasker Solution

Storetasker matched Meermin with Taylor Rains, an ecommerce management and strategy partner with extensive experience in email marketing, SMS automation, and customer retention. Taylor proposed a flexible approach: start with a one-month trial to validate fit, then continue if results aligned with expectations.

The Work

• Optimized lead collection strategies across storefronts and developed audience segmentation for personalized messaging
• Built and managed automation flows for customer nurturing, repeat purchases, and product launches
• Created workflows for MTO preorder batches and all the major annual sales events
• Integrated campaigns across existing tech stack including Yotpo, Rebuy, Builder.io, and Black Crow

Results & Impact

• Validated partnership value through successful one-month trial
• Evolved into 11-month ongoing retainer managing complete email and SMS strategy
• Built scalable marketing programs without expanding headcount
• Maintained flexibility to adjust scope as business needs evolved

Why Storetasker

Expert marketing talent is the unlock for maximizing customer lifetime value, especially when you have the infrastructure but lack the specialized expertise to execute sophisticated campaigns. Most growing brands can't justify a full marketing team, but they need expert support available consistently as their product launches and promotional calendar demand.

Ready to optimize customer engagement without expanding headcount? Explore how Storetasker can connect you with the marketing expertise your business needs.