A Fractional Shopify Developer for Aslora

Why Aslora Chose Fractional Development for Their Shopify Launch

TL;DR Aslora, a swimwear brand based in Istanbul, needed a Shopify store that could hold its own with visually clean product and collection pages, strong image presentation, and a premium bilingual experience for customers. Storetasker matched them with Liam Merlyn, a Shopify developer who built the full site, launched it, and stayed available through new collection releases and post-launch refinements including translation edge cases.

About the Client

Aslora is a swimwear brand based in Istanbul operating on Shopify across English and Turkish markets. Their store required carefully built product and collection pages that worked correctly across both languages, with clean image presentation and a multilingual navigation and footer setup.

The Core Tension

Aslora needed a complete Shopify buildout that worked across two languages, with no room for a broken experience at launch.

Why in-house teams struggled: Building a multilingual Shopify store involves more than translation. Shopify's Translate & Adapt app has specific behaviors around menu items, page templates, and market-specific content that aren't intuitive. Without deep familiarity with how these systems interact, translation issues can surface after launch in ways that are difficult to diagnose.

Why post-launch support mattered as much as the build: Launching a new site is rarely the end of the work. New collections need to go live correctly. Translation edge cases surface once real content gets added. Image specifications need to be confirmed for the photo studio. Aslora needed a developer available to handle these moments without starting a new project from scratch each time.

What was at risk: A swimwear brand launching into two markets simultaneously needed a store that worked flawlessly in both languages from day one. Translation bugs in navigation, missing content in the Turkish size guide, or broken collection page redirects during a new drop would directly damage customer trust and conversion.

The Storetasker Solution

Storetasker matched Aslora with Liam Merlyn, a Shopify developer with expertise in theme development, collection and product page builds, and multilingual Shopify setups. Liam's collaborative working style, clear communication, and 30-day post-launch support commitment made him the right partner for a launch that needed to go smoothly in two markets.

The Work

Site Buildout

• Built product and collection pages matching Aslora's design specifications and brand aesthetic
• Configured image presentation with correct aspect ratios across product cards and PDPs for consistent visual quality
• Set up navigation, footer, and subscribe functionality for both English and Turkish markets
• Implemented clean, premium layout supporting Aslora's photography-forward brand identity

Launch & Post-Launch Support

• Coordinated site launch with final review before go-live
• Guided Aslora through new collection launch process including publishing, redirect management, and timing
• Advised photo studio on image aspect ratios to maintain visual consistency across the store
• Fixed navigation image display issue in Turkish market
• Resolved dynamic button sizing so subscribe button adapted correctly to Turkish text length
• Diagnosed and fixed content rendering issues in Contact Us page and Sustainability page copy
• Provided ongoing guidance on managing translations and new content additions independently

Results & Impact

• Delivered complete product and collection page buildout meeting Aslora's visual and UX standards
• Launched site successfully with strong early feedback from customers on the new design
• Built image presentation system supporting Aslora's photography-driven brand identity
• Enabled clean bilingual customer journey across English and Turkish markets
• Supported first new collection drop post-launch with no disruption to customer experience
• Provided ongoing availability for refinements without requiring Aslora to source a new developer

"“Excellent work Liam! We are delighted with the finished results and look forward to working with you again on future projects. Absolutely 5 star experience.”

‍— Chris, Aslora

Why Storetasker

Expert Shopify development with genuine post-launch support is the unlock for brands launching into new markets, especially when multilingual functionality adds technical complexity that surfaces unpredictably after go-live. Most brands don't need a full-time developer, but they need expert support available through the moments that matter most.

Ready to launch your Shopify store without the post-launch anxiety? Explore how Storetasker can connect you with the development expertise your business needs.