A Fractional Shopify Development Expert for LNDR

How LNDR Scaled eCommerce Development Without a Full-Time Hire

TL;DR LNDR, a premium athletic wear brand operating across UK, US, and Australian markets, faced mounting technical complexity as they scaled internationally. They needed consistent, expert-level Shopify development but couldn't justify the overhead of full-time technical hires during periods of leadership transition and strategic evolution. Storetasker connected them with Tyler Eagleton, who embedded as their fractional Shopify expert and delivered a complete theme migration, multi-market infrastructure, and continuous optimization.

About the Client

LNDR is a design-forward athletic wear brand selling premium leggings, sports bras, and activewear across three Shopify stores. Founded with a focus on technical fabrics and minimalist aesthetics, LNDR operates at the intersection of performance and style, requiring sophisticated eCommerce infrastructure to support international operations.

The Core Tension

LNDR was caught between competing pressures: they needed consistent, high-level technical execution but were navigating leadership transitions and couldn't commit to expanding their permanent team.

Why full-time hiring added rigidity: During periods of rapid change including the departure of their Head of eCommerce, LNDR needed flexibility, not fixed overhead. A full-time developer would have been difficult to onboard, expensive to maintain during quieter periods, and challenging to integrate without stable leadership in place.

Why agencies lacked continuity: The brand required someone who understood their entire technical ecosystem. Agency handoffs and rotating teams couldn't provide the institutional knowledge and ongoing partnership their operations demanded.

What was at risk: Without reliable technical support, LNDR faced potential revenue loss during peak promotional periods, delayed launches for strategic initiatives, and mounting technical debt that would compound over time.

The Storetasker Solution

Storetasker matched LNDR with Tyler Eagleton, a Shopify expert specializing in theme development, multi-market operations, and promotional infrastructure. Rather than a project-based engagement, Tyler became an embedded technical partner, available for urgent fixes, strategic guidance, and continuous optimization across a two-year period.

The fractional model helped LNDR access elite technical talent without the commitment of a full-time hire, maintained continuity through leadership transitions, and could scale Tyler's involvement up or down based on business needs.

The Work

• Migrated from legacy Prestige v4 to latest version
• Conducted comprehensive feature audit to preserve custom functionality
• Rebuilt product page architecture with unified size/length cross-linking
• Implemented mobile-optimized quick shop and size guide systems
• Built international pricing system for market-specific currencies
• Created automated Launchpad + Matrixify workflows for promotional launches
• Resolved critical international pricing bugs affecting ROW customers
• Designed end-to-end systems for Boxing Day, Black Friday, and seasonal sales
• Automated markdown scheduling across multiple collections and markets
• Built custom badge systems and PLP enhancements for promotional clarity
• Provided same-day fixes for urgent issues (pricing bugs, display errors)
• Managed app integrations (Yotpo, Klaviyo, Gorgias)

Results & Impact

• Successfully launched complex multi-market promotions without technical delays
• Maintained technical agility through two years of leadership transitions
• Avoided full-time hire overhead while gaining continuous expert support
• Built scalable infrastructure supporting international expansion

"Tyler is excellent to work with. He considers every aspect and ensures that all site considerations are well thought out both from his perspective and from the client, before approaching the project. I really like his approach and will be working with him again!"

~Louise Hore (former COO @ LNDR)

Why Storetasker

Elite eCommerce talent is the growth unlock but most brands don't need that talent full-time. The best scaling brands stay lean by hiring fractionally, accessing specialized expertise exactly when they need it without the overhead of permanent hires.

Ready to scale without expanding headcount? Explore how Storetasker can connect you with the technical expertise your business needs.