Summary: As ALO's eCommerce operation scaled, the demand for continuous UX optimization, high-visibility launches, and a full loyalty program outpaced what a fixed internal team or traditional agency model could support. Hiring full-time would have added rigidity, while agencies lacked the continuity and embedded context required for long-term execution. Through Storetasker, Alo accessed senior-level, fractional UX expertise that integrated directly with internal teams—enabling years of high-quality design output without expanding headcount.

ALO NEEDED A DEDICATED UX DESIGN PARTNER FOR CONTINUOUS SITE OPTIMIZATION AND LOYALTY PROGRAM DEVELOPMENT

About ALO: ALO is a premium yoga and athleisure brand known for high-performance apparel and a mindful lifestyle aesthetic. As a digitally led brand with an ambitious product roadmap, ALO requires UX execution that scales continuously—supporting frequent optimization, major launches, and evolving customer experiences without compromising brand standards.

The project: ALO needed consistent, senior-level UX design support across ongoing site optimization, special landing pages, and the complete design of its loyalty program. The goal was a trusted partner who could integrate seamlessly with product and marketing teams while maintaining premium standards across hundreds of deliverables.

As ALO’s digital ecosystem expanded, so did the complexity of UX work—from rapid-turn campaign pages to foundational systems like loyalty. Hiring internally for fluctuating demand would have added unnecessary headcount, while agencies lacked the embedded context required for long-term execution. ALO needed a senior design partner who could operate as a true extension of the team, flex with priorities, and maintain quality over years—not projects.

Through Storetasker, ALO accessed senior-level UX expertise without the constraints of full-time hiring or agency engagement. Storetasker matched ALO with Leif Jensen, a seasoned UX/UI designer with deep eCommerce experience, capable of embedding directly within product, marketing, and engineering teams. This fractional model provided long-term continuity, flexible capacity, and institutional knowledge—while preserving speed, quality, and brand integrity.

Leif supported ALO for over three years, delivering hundreds of UX initiatives across landing pages, loyalty features, and ongoing site optimization, with engagement flexing based on business needs.

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THE WORK

• Atelier Collection Landing Page: Designed premium collection landing page with email capture, multiple capsule launch phases, and sophisticated product merchandising. A new version of this high-visibility page is released annually
• Celebrity Lifestyle Collections: Created numerous celebrity collaboration landing pages for high-profile talent including Kendall Jenner, NFL quarterback Joe Burrow, Blackpink's Jisoo, and BTS member Jin, each requiring unique brand integration and storytelling
• Major Informational Landing Pages: Designed comprehensive content hubs including Leggings 101, Accolade Guide, New to ALO, and the entire Help Center—providing customers with education, product guidance, and support resources
• Holiday Gift Guide: Created compelling gift shop experience optimized for holiday shopping and product discovery
• Loyalty Program Design System: Designed complete loyalty program including landing pages, app flows, copy strategy, and user experience across all touchpoints
• Ongoing Optimization: Provided continuous design support for site improvements, A/B testing, and feature enhancements

"Working with Leif over nearly three years has been exceptional. He became a true extension of our team, understanding our brand deeply and consistently delivering high-quality design work across countless projects. His flexibility and collaborative approach made him invaluable to our digital team."‍

—Annie Lee, Head of Product, ALO Yoga

FINAL RESULTS

• Delivered 200+ UX projects over 3+ years through a single, continuous partnership
• Scaled design capacity flexibly (20–80 hours bi-weekly) without adding headcount or agency overhead
• Designed ALO’s loyalty program from concept through implementation
• Created high-impact celebrity collection pages for major global talent
• Built comprehensive informational resources across the customer journey
• Maintained quality through multiple leadership transitions
• Preserved premium brand standards across all deliverables
• Supported major launches, seasonal campaigns, and continuous optimization