Welcome Maryam! Tell us about yourself. What’s your role on the team?
I’m the Director of Marketing at Storq. We make clothing and accessories that make people who are pregnant, nursing or recovering from childbirth, comfortable and looking and feeling like themselves.
How did you stumble upon Storetasker? And what’s the experience been like?
We’re a small team of 7, so we run into bandwidth issues all the time.
In this specific case, we had recently relaunched our website with a whole new look and feel that we we're very excited about and needed some help on the design end for our email marketing templates to match our new site design.
I was really excited to find a place where I could very easily (and entirely remotely) translate our vision to a talented freelancer who could execute & become a natural extension of our in-house team.
Tell me more about the brief: Did it pertain to Klaviyo emails?
Exactly. We send a number of emails almost daily focused on product highlights, launches, but we also send out a lot of editorial content.
I shared all of our new fonts, colors and components in a Frankensteined Figma file and asked our freelancer Austin to create a dynamic template using that information so that we could expedite the process of updating emails directly in Klaviyo.
Awesome. Would love to pick your brain on marketing. What have been some big wins recently for you at Storq?
With a lot of carryover from earlier this year dealing with privacy changes that have affected the efficacy of paid marketing - we’ve had to rethink the direct to consumer playbook.
So we’re really going back to the storytelling aspects of Storq. Finding ways to communicate our beliefs, without constantly chasing changing algorithms. The website plays a big part in that: The photography, the non-retouched images, the models, the way we talk about product, the organic content we produce alongside influencers etc.
We really want every customer touchpoint to feel real and relatable. That’s why we only ever photograph actual pregnant and nursing people andwhy we never have models wear prosthetic bellies (as many companies do).
Last question: If you had to attribute Storq’s success to one thing: what would it be?
This won’t be a very digital-first answer, but word-of-mouth has been huge for us. And taking a step back, word-of-mouth always starts with great product.
We invest most of our development into evergreen products that we tweak and improve over the years. For example: We still sell the 4 best-selling products that Courtney and Grace launched the brand with 8 years ago.
If you're the first pregnant friend in your group who received leggings that changed your life - you will definitely share that info with your friends. That’s been the biggest key for us.