An email marketing expert for Ordinary Habit

ORDINARY HABIT NEEDED AN EXPERIENCED KLAVIYO EXPERT TO AUDIT THEIR EMAIL MARKETING BEFORE BFCM

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About Ordinary Habit: Ordinary Habit is a direct-to-consumer puzzle brand that creates beautiful, high-quality jigsaw puzzles designed to bring moments of calm and connection into everyday life. The brand combines thoughtful design with premium craftsmanship, building a community around the joy of puzzling.

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The project: Ordinary Habit wanted to optimize their Klaviyo account ahead of their crucial Black Friday/Cyber Monday season. They needed an expert to audit their email setup, review segmentation and flows, improve deliverability, and develop a strategic BFCM plan—all without disrupting their existing operations.

We matched them with specialists who had deep e-commerce experience, understood the urgency of seasonal preparation, and could deliver actionable insights quickly and efficiently.

The challenge was finding someone who could not only audit technical setup but also provide strategic guidance on segmentation, deliverability, flows, and campaign timing—all critical elements for a successful holiday season.

Ordinary Habit chose Lolly Dormido, an email marketing expert with 8+ years of e-commerce experience, who delivered a comprehensive audit covering account setup, segmentation strategy, automation flows, and a detailed BFCM action plan.

Lolly reviewed their entire Klaviyo account, assessed their Shopify integration, Alia Pop-Up, and PostScript setup, and compiled findings into a detailed deck with prioritized recommendations.

THE WORK

• Account setup review and subscriber management best practices
• Segmentation recommendations for engaged subscribers and high-value customers
• Deliverability assessment and engagement improvement strategies
• Flow optimization for welcome, abandoned cart, and post-purchase sequences
• BFCM-specific campaign ideas, timing strategies, and segmentation approaches
• KPI tracking recommendations with organized data in a comprehensive Google Sheet

The project was completed efficiently, with a collaborative video walkthrough to ensure Ordinary Habit fully understood the recommendations and could implement them effectively.

"I'll definitely keep you in mind for future projects!"

—Teresa Hopkins, Co-Founder, Ordinary Habit

"Working with Ordinary Habit was a pleasure. Being able to dive into their email strategy and provide actionable insights that could immediately impact their holiday performance made this project incredibly rewarding. I'm excited to see how they implement these recommendations for BFCM."

—Lolly Dormido, Email Marketing Expert, Storetasker

FINAL RESULTS

• Comprehensive email marketing audit delivered in under 2 weeks
• Strategic BFCM preparation plan with prioritized action items
• Clear roadmap for improving deliverability, engagement, and conversions
• Foundation established for potential future implementation partnership