FIRST DAY VITAMINS NEEDED AN SEO EXPERT TO IMPROVE ORGANIC VISIBILITY AND FIX TECHNICAL ISSUES

About First Day: First Day is a Houston-based vitamin company creating organic, science-backed gummy vitamins for kids, teens, and adults. Founded with a mission to make nutrition simple and accessible, they've built a trusted brand around clean ingredients and family-friendly formulations.

The project: First Day needed a comprehensive SEO audit and action plan to improve organic search rankings, address technical SEO issues holding back their visibility, and implement foundational optimizations to drive sustainable organic growth.

We matched them with an SEO specialist who could conduct thorough technical audits identifying quick wins and long-term opportunities, communicate complex SEO concepts clearly to non-technical stakeholders, and execute hands-on implementation work beyond just recommendations.

The challenge was finding someone who could balance strategic thinking with tactical execution, work collaboratively with their internal team (Blake and Lexie) to implement recommendations, and demonstrate measurable results that would justify ongoing investment in SEO.

First Day chose Noah Kain, an SEO expert who has worked with brands like Felix Gray, who delivered a comprehensive audit and action plan, executed a low-hanging fruit implementation project, and demonstrated measurable keyword ranking improvements within weeks.

Noah identified 36 pages needing meta optimization, resolved keyword cannibalization issues, fixed technical issues including improper noindex tags and broken links, and coordinated with Judge.me to resolve review schema problems that were limiting rich snippet visibility.

THE WORK

Phase 1: SEO Audit & Action Plan

• Conducted comprehensive SEO campaign overview
• Built keyword research database with competitor analysis (hiyahealth.com, nordic.com, zarbees.com, smartypantsvitamins.com, maryruthorganics.com)
• Performed technical SEO content audit across site
• Analyzed backlink profile and content opportunities
• Organized findings into actionable dashboards with prioritization
• Delivered review call with recommendations and implementation roadmap

Phase 2: Low-Hanging Fruit Implementation

• Technical SEO Fixes:
  • Removed improper noindex tags
  • Reclaimed 404 links
  • Resolved redirect chains
  • Fixed broken links
• On-Page Optimization (36 pages):
  • Meta title and description improvements for organic CTR
  • H1/title tag optimization
  • H2 heading improvements for keyword alignment
  • Internal link improvements (~4 hours of strategic linking)
• Content Clean Up:
  • Resolved keyword cannibalization issues
  • Deleted underperforming blog posts
• Schema Implementation:
  • Coordinated with Judge.me team to resolve review schema issues
  • Fixed missing bracket causing rich snippets to fail
  • Ensured product schema properly implemented across site
• Developer Coordination:
  • Created video walkthrough of remaining items for dev team
  • Documented all changes in shared Google Sheets
  • Provided ongoing support for implementation questions

Measurable Results (Within Weeks):

• Best women's multivitamin: 10th → 8th
• Vitamins for energy for women: 13th → 4th
• Magnesium for kids: not ranking → 10th
• Calming gummies: 96th → 5th
• Best vitamins for teens: 11th → 6th
• Best multivitamin for teens: 26th → 7th
• Best women's vitamins for energy: 10th → 4th
• Magnesium for sleep for kids: 12th → 5th
• Best multivitamin for teenage girl: 12th → 9th
• Kids magnesium gummies: 6th → 4th
• Best gummy vitamins: 10th → 9th
• Probiotics for teens: 4th → 1st
• Magnesium for teens: 3rd → 1st

Follow-up Outreach:

• Shared keyword improvement wins and offered additional services
• Proposed monthly SEO retainer options
• Offered 30-Day Revenue Recovery Sprint
• Multiple follow-ups for Q4 BFCM optimization opportunities

"The new details look great! Super!!"

—Drew Videira, CMO, First Day

"Working with Drew, Blake, and Lexie was a pleasure. They were collaborative, responsive, and genuinely invested in understanding the 'why' behind each recommendation. Seeing those keyword improvements come through so quickly after implementation was incredibly rewarding—it validated the audit work and showed the team what's possible with consistent SEO effort."

—Noah Kain, SEO Specialist, Storetasker

FINAL RESULTS

• Delivered comprehensive audit with actionable prioritized recommendations
• Implemented critical technical fixes (noindex tags, 404s, redirect chains, broken links)
• Optimized 36 pages for organic CTR and keyword alignment
• Resolved keyword cannibalization issues across site
• Fixed review schema issues enabling rich snippets in search results
• Achieved measurable ranking improvements across 98 keywords within weeks
• 2 keywords reached #1 position (probiotics for teens, magnesium for teens)
• Multiple keywords jumped 5-10+ positions in competitive health/supplement space
• Created comprehensive documentation enabling internal team to continue work
• Established foundation for ongoing SEO growth and optimization