Blog with Shopify: How to Create a Blog with Shopify and Boost Your Sales

Blogging isn’t just one of the best ways to promote your online store – helping to boost your visibility on the search engine result pages – it can also help you earn the trust of your target audience, increase sales, and open the door to new monetization opportunities with things like affiliate marketing.

On a basic level, if you don’t have a blog already – you’re already falling behind the competition. Studies show that companies that maintain blogs generate around 67% more leads than their competitors – and have 13 times higher ROI.

The good news? Starting a blog with Shopify is easy. 

The native features are straightforward, and there are tons of resources, apps, and experts that can help you polish up your blog to maximize your results. 

Why Blog with Shopify?

Take a quick look at some of the top-performing Shopify sites in the world. You’ll notice something – they don’t just have great products to sell (or a stunning website design) – they’re invested in constantly engaging and informing their target audience with blog content:

https://resources.storetasker.com/shopify-examples/partake-blog

Creating a blog with Shopify isn’t just about packing your site with more content. It’s a simple way to turbocharge the visibility of your site, and increase sales. Blogging can:

• Boost your SEO potential: If you want Google to love your site, you’ve got to feed it fresh, relevant content. Blogging is one of the best ways to boost your store’s visibility. When you consistently publish blog posts stuffed with real value, you’re increasing your chances of ranking for more keywords. Higher rankings = more traffic, and more traffic = more sales.
• Capture Leads:  Your blog is a magnet for potential customers who might not be ready to buy just yet. By offering valuable information like how-to guides, behind-the-scenes peeks, product comparisons, or tips related to your niche, you’re nurturing leads without any heavy sales push. You can even capture emails, then stay in touch with future promotions and product launches.
• Increase Sales: Blogging isn’t just about getting a pat on the back from Google; it can directly impact your bottom line. By writing content that addresses common questions or concerns, you encourage customers to buy. People see your blog as a source of trustworthy info. That trust can be the difference between them bouncing or clicking “Add to Cart.”

Plus, a good blog does more than highlight your brand. It can open doors to affiliate partnerships, sponsored posts, or even premium content subscriptions. If your blog becomes a go-to resource in your niche, the monetization possibilities are practically endless.

Can You Blog with Shopify?

Honestly, Shopify is more focused on exceptional ecommerce features than content marketing – but you can blog with Shopify. In fact, every Shopify plan comes with a built-in blog capability. After all, content is a big part of most ecommerce marketing strategies.

Of course, Shopify’s blog features do have both strengths and weaknesses. On the one hand, the blog function is reasonably easy to use, and it stops you from having to use a separate tool for content marketing. You also get decent SEO tools built-in. For instance, you can add keyword phrases to links, adjust meta titles and descriptions, and so on.

But the Shopify blog isn’t perfect. The native blogging templates aren’t super flexible – compared to the options you’d get from something like WordPress. Plus, if you’re going to need advanced SEO tools, you’re probably going to have to download something from the Shopify app marketplace.

Still, with the right strategy (and a little expert support), you can easily create a stunning, eye-catching blog that really ramps up your sales. 

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https://resources.storetasker.com/shopify-examples/porter-blog

How to Blog with Shopify: Step by Step

Learning how to blog with Shopify doesn’t have to be super challenging. Once you’ve got everything up and running, it doesn’t take a lot of time and effort to maintain a great blog. 

Here’s your step-by-step guide to getting started. 

Step 1: Create your Shopify Store (and Blog)

First, if you haven’t already, sign up for a Shopify account. All of the core Shopify plans come with the blog feature included – although you might want to double-check to ensure the theme you want to use is compatible with blogging. Don’t worry too much about design straight away.

If you encounter any issues, you can work with a Storetasker expert to design a great blog – like this one, with minimal effort:

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https://resources.storetasker.com/shopify-examples/bearaby-blog

Once you have your account, log in as an Admin, and head to the backend. Click on Online Store, then Content and Blog Posts to start building your blogs. Remember, you can also give other team members and collaborators access to your blog, so they can publish content too. 

Choose a title for your blog (something catchy or brand-specific) and decide how you want to categorize your posts. Shopify sets up a default “News” section, but feel free to rename and reorganize. You can also add “tags” to different blogs. 

Step 2: Define Your Niche and Blog Strategy

Your blog should have a purpose – beyond simply filling your site with extra content. Before you publish anything – even if you don’t have an ecommerce store set up yet – choose your niche and learn about your target audience. 

Are you an authority on sustainable fashion? A coffee connoisseur sharing brew hacks? People love niche content because it’s more specialized and feels genuinely helpful.

Take a little time to set some specific goals for your blog content. You might want to increase traffic by 50%, capture more leads for your website, or double your sales. Your goals will determine what kind of content you’re going to create. For instance, if you’re all about boosting traffic, you’ll want to make sure you’re ranking for crucial keywords, and answering customer questions.

Based on your goals, start brainstorming topics. Your blog might cover everything from product tutorials, to opinion pieces, listicles, and interviews. You might even decide to split your blog into sections based on the different audience groups you want to reach. 

Here’s an example of the Heights blog- which breaks things down into sections focused on health, mindfulness, wellbeing, and so on: 

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https://resources.storetasker.com/shopify-examples/heights-blog

Step 3: Creating Your Blogs with Shopify

This is the pretty simple part – once you have ideas, publishing content on your Shopify site is pretty straightforward. Just head back into your Online Store page on your dashboard, click on Content, then Blog Posts and you’ll see the option to Add a New Blog.

Click that, and you should automatically be taken to Shopify’s text editor, where you can enter your content, and adjust things like formatting, add links, or embed images. 

Quick tips:

• Incorporate Visuals: Bright, crisp images or quick tutorial videos add flavor to your posts. Highlight your products, showcase user-generated content, or post behind-the-scenes shots of your workspace.
• Use Tags: Shopify allows you to tag your posts. Keep them simple—like “Recipes,” “Style Tips,” or “DIY Crafts” - so readers can quickly find similar topics.
• Craft Powerful Headlines: On average, 80% of readers will see your blog title, but only 20% will read the full post. Make it count by speaking directly to your audience’s problem or curiosity.

Oh, and remember to master hierarchy too – use paragraphs and bullet points strategically, and avoid using H1s in the body of the text – they’re supposed to be reserved for titles only.

Step 4: Optimize Your Blog Posts

You want your content to rank – so mastering the basics of Shopify SEO is always going to be helpful. To start – research keywords. Find out what kind of terms your customers are actively searching for using tools like SEMRush or Ahrefs. 

Add those keywords to your content – in title tags, the body of the article, and alt descriptions – but don’t overstuff. Remember, write for human beings first – not search engine algorithms.

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https://resources.storetasker.com/shopify-examples/akt-blog

You can take advantage of a few extra features and add-ons to help you with this stage. For instance, the Bloggle app for Shopify is great for designing more attractive, SEO-friendly blogs. You can also take advantage of Shopify Magic for blog posts – but don’t rely too heavily on AI.

Remember, AI can help give you the basic inspiration you need for great blog posts – but you don’t want to end up with generic, robotic-sounding content.

Step 5: Promote Your Shopify Blog

With a little luck, you’ll choose competitive keywords for your blog posts that help to make them as visible as possible to your target audience. But don’t rely on SEO alone.

Explore different strategies to promote your blog, 

• Share Links on Social Media: Post quick highlights on Instagram or Twitter with a compelling reason to “read more.” Use Pinterest if your blog topics are visually oriented (like food, crafts, or fashion).
• Build an Email List: Encourage readers to sign up for blog updates. Then, whenever you drop a new post, send out an email teaser that directs them straight to your Shopify site.
• Join Niche Communities: Whether it’s a Reddit forum or a local Facebook group, share your content where your ideal audience hangs out. If they see you as a helpful resource, they’ll be curious about your products, too.

Have fun with your strategy, and pay attention to what works. Monitor traffic, engagement, and sales that come from your blog with your Shopify analytics. Use Google analytics to dive deeper into metrics like average session duration, bounce rate, and traffic sources. It helps you see how people find and interact with your content.

Bonus tip: Constantly update and improve. Upgrade older posts with fresh data or new product links. As your store evolves, your content should, too.

Top Tips for Blogging with Shopify

Launching a blog with Shopify is simple enough – but creating a successful blog  that actually drives new sales and increases customer loyalty is another matter entirely. 

The best way to give yourself an edge is to work with an expert – one that understands how to fine-tune your blog with excellent content, keyword research, and formatting precision. But if you’re just getting started, here are some quick tips for beginners. 

• Create a Content Calendar: Consistency matters – both for keeping your audience happy, and boosting your SEO rankings. Decide if you’ll post once a week or twice a month - then stick to it. A well-planned editorial calendar keeps you organized and prevents last-minute scrambles for content ideas.
• Do Your Research: Tools like Google Keyword Planner, SEMrush, or Ahrefs can help you pinpoint relevant phrases that your audience searches for. Focus on long-tail keywords with decent traffic but lower competition, so you stand a better chance of ranking.
• Monetize Your Blog: Aside from using your blog to boost store sales, look at other earning opportunities. Consider affiliate links or sponsored content if they align with your brand. Don’t overload your blog with ads, though. It’s a balancing act - protect your reader experience while opening new revenue streams.
• Try New Promotion Strategies: Social media ads, influencer shout-outs, partnerships with related brands - test different channels to see what drives the most traffic. What works for a fashion boutique might differ from a home décor store, so keep experimenting until you find your sweet spot.
• Consider Apps: While Shopify’s basic blog engine is solid, you can supercharge it with apps like Bloggle, DropInBlog, or Essential AI SEO. Some apps offer better content management, SEO analysis, dynamic layouts, or integrated marketing features. Test a few and see which best fits your style and goals.

Make the Most of Your Shopify Blog

As mentioned above, easily the best way to make the most of your Shopify blog, is to get a little expert support. Creating an amazing blog, and constantly producing high-quality content can be difficult if you’re also running a growing store. 

That’s where Storetasker experts can help. Our Shopify experts don’t just know how to make your blog look incredible, like this one:

https://resources.storetasker.com/shopify-examples/maude-blog

They can also help with implementing integrations and add-ons that help improve your SEO, or allow you to generate content faster with AI. They could even help you to leverage automation tools and solutions for promoting content across social media channels, or sharing them with email subscribers.

We also have Shopify Experts that can create content for you – they can handle all the copywriting, ensuring every post resonates with your audience and drives them closer to hitting “buy.” Alternatively, you can work with one of our marketing experts to develop, implement, and automate a full marketing strategy. 

Storetasker is essentially a marketplace of vetted Shopify freelancers. Whatever your biggest struggle - theme tweaks, SEO optimization, advanced analytics – we have someone who specializes in it. 

Ready to Blog with Shopify and Boost Your Sales?

If you haven’t created a blog with Shopify yet – now’s the time to dive in.

Blogging is a brilliant way to boost your store’s visibility, connect with your audience, and ultimately drive more sales. All you really need is the right strategy, and a little help to transform your blog into a powerful sales engine for your online store.

If you’re brand-new to the concept of content marketing (or Shopify for that matter), you don’t have to go it alone. Working with Storetasker’s Shopify experts can streamline your entire blog-building journey, from design tweaks to content creation to marketing strategy.

Ready to dive in? Contact us to be matched to one of our amazing Shopify specialists today. 

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