Customer Story: Johan from Barkalot
About Barkalot: Barkalot is the brand for a new generation of dog owners, joined in their love for animals, sustainable thinking, and appreciation for beautiful things.
About Archetype: Archetype Themes is the leading designer and developer of premium Shopify themes trusted by over 90,000 merchants
Welcome Johan! So tell us more about your involvement with Barkalot.
My official title is “Marketing Director” - but really my role encompasses everything needed to get this business off the ground on the eCommerce side.
And in terms of Barkalot, this is a dog accessories business - selling collars and leashes primarily. We have just launched a new collection made out of rPet. That’s sustainable polyester made fully from recycled plastic bottles. The collection is more colorful and fun - you can find zebra, pink camo and so on.
Awesome - So how did you come across Storetasker? Was it everything you hoped for?
I have a lot of experience in hiring contractors and I must say - I was really amazed to have been paired so quickly with a great expert. The comms all happened via email, it was super seamless. The entire project we worked on lasted 2-3 days - and the solutions came with loom explainer videos - it was great. And in fact, a week later I contracted Ricardo (our dev) again for another project.
Let’s chat about Archetype which is the theme company you’re using here. How has the experience been in working with their technology?
It’s been fantastic too. I actually inherited the eCommerce setup from a previous team member, and although I was new to Shopify and this theme, I got to grips with it very quickly. And whenever I had any issues or doubts, I was able to speak to the Archetype team directly and they were very friendly and responsive.
Any thoughts on the Archetype theme you’re currently using (impulse)?
The look & feel is really nice. It’s got a nice minimal style to it. The biggest thing is that even myself, a non-developer, can easily go into the theme and make quick changes without having to hire an agency - that’s so important for our business.
Final question: Let’s chat about priorities: What’s on your horizon?
Barkalot is really seizing an opportunity to disrupt a very old-fashioned segment of the pet accessories market in Europe. For the design and sustainability conscious minds - there are few good brands available to their dogs. So that's our focus for now: To drive lots of awareness about what we do & start to shift the market in Europe.
Thanks Johan. Pleasure to have you on the Storetasker & Archetype theme teams. Go go Barkalot!