Customer Story: Liya and Proclamation Goods

Liya Safina has established creative for Fortune 500 companies and startups, including Alibaba, Nike, Google, Sotheby’s, Reuters, StreetEasy, Brandless, and CoinBase to name a few. She has experienced a variety of leadership scenarios, from bootstrapping a startup to designing for future citizens of a city built by Toyota in Japan (2025). Liya is also the advisor of an accelerator program tailored specifically to the needs of Native Hawaiian, Pacific Islander, Asian women and mothers.

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Hi Liya, tell me about your involvement with Proclamation Goods

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The team at Proclamation Goods reached out to me towards the end of 2022 to redesign their website. But our partnership and collaboration has evolved far beyond that.  

I serve as a strategic advisor across digital & business touching everything from investor pitches to Tik Tok campaigns, because I really believe in the Proclamation Goods offering. They are an amazing cookware brand that really cares about integrity and sustainability across all touchpoints: from supply chain to packaging.

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And when did you leverage Storetasker? 

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Once the website design was almost finalized, we encountered an unfortunate setback. Our previous development partner was unavailable to meet our strategic 4/20 deadline. We had intentionally chosen this date as we, being a company reimagining pots, wanted to launch our new website on International Pot Day.

In a quest to find a solution, I reached out to some friends for recommendations in the development field. Caley, an ex-colleague from Red Antler, suggested that I explore Storetasker. That's when I connected with Patrick, and he and his team worked their magic! He managed to build the entire site within a remarkable timeframe of just 10 days. 

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Our overall experience with Storetasker was fantastic. I was truly impressed by the promptness of their email responses. In fact, we may even consider finding marketers through this platform, given how satisfied we were with their development services.

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We’re here to help :) So tell me: What’s next for you and Proclamation Goods? 

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We're thrilled with the new website. There are still a few surprises and delightful moments we want to implement, but what's even more exciting is our exploration of new campaigns and e-commerce models.

On the campaign front: Proclamation Goods offers sets of top-tier stainless steel sustainable pans that are proudly made in America and built to last a lifetime. These pans are a patented duo designed to be passed down through generations because they are virtually indestructible. We have an upcoming campaign that creatively plays off this idea.

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Now, when it comes to our e-commerce model, we take sustainability seriously. We don't produce items unless they have been sold, which can be quite risky, right? So, when a customer makes a purchase, they might expect to receive the pan right away. However, we need to craft it first. This presents a challenge in terms of communication. We're considering options like pre-orders or deposit-based models to address this. We're still working out the details.

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Well I'm excited to see what you come up with! Liya - what a pleasure to catch up with you. Go go Proclamation Goods!