Customer Story: Liya and Proclamation Goods
Liya Safina has established creative for Fortune 500 companies and startups, including Alibaba, Nike, Google, Sotheby’s, Reuters, StreetEasy, Brandless, and CoinBase to name a few. She has experienced a variety of leadership scenarios, from bootstrapping a startup to designing for future citizens of a city built by Toyota in Japan (2025). Liya is also the advisor of an accelerator program tailored specifically to the needs of Native Hawaiian, Pacific Islander, Asian women and mothers.
Hi Liya, tell me about your involvement with Proclamation Goods
The team at Proclamation Goods reached out to me towards the end of 2022 to redesign their website. But our partnership and collaboration has evolved far beyond that.
I serve as a strategic advisor across digital & business touching everything from investor pitches to Tik Tok campaigns, because I really believe in the Proclamation Goods offering. They are an amazing cookware brand that really cares about integrity and sustainability across all touchpoints: from supply chain to packaging.
And when did you leverage Storetasker?
Once the website design was almost finalized, we encountered an unfortunate setback. Our previous development partner was unavailable to meet our strategic 4/20 deadline. We had intentionally chosen this date as we, being a company reimagining pots, wanted to launch our new website on International Pot Day.
In a quest to find a solution, I reached out to some friends for recommendations in the development field. Caley, an ex-colleague from Red Antler, suggested that I explore Storetasker. That's when I connected with Patrick, and he and his team worked their magic! He managed to build the entire site within a remarkable timeframe of just 10 days.
Our overall experience with Storetasker was fantastic. I was truly impressed by the promptness of their email responses. In fact, we may even consider finding marketers through this platform, given how satisfied we were with their development services.
We’re here to help :) So tell me: What’s next for you and Proclamation Goods?
We're thrilled with the new website. There are still a few surprises and delightful moments we want to implement, but what's even more exciting is our exploration of new campaigns and e-commerce models.
On the campaign front: Proclamation Goods offers sets of top-tier stainless steel sustainable pans that are proudly made in America and built to last a lifetime. These pans are a patented duo designed to be passed down through generations because they are virtually indestructible. We have an upcoming campaign that creatively plays off this idea.
Now, when it comes to our e-commerce model, we take sustainability seriously. We don't produce items unless they have been sold, which can be quite risky, right? So, when a customer makes a purchase, they might expect to receive the pan right away. However, we need to craft it first. This presents a challenge in terms of communication. We're considering options like pre-orders or deposit-based models to address this. We're still working out the details.