Customer Stories
Customer Story: True Ames
Tim
|
December 27, 2021

About the brand: 

Straight from sunny California, True Ames is on a mission to provide the highest quality and best performing surfboard fins available. Their store is your final destination to buy any type of surf fin. 

Chuck Ames - Founder of True Ames since 1979


How True Ames & Storetasker work together: 

Will, the director of business development at True Ames got paired up with Thomas Kimura (Storetasker expert) to give the Shopify store a little upgrade. 

Thomas first audited the existing True Ames Shopify theme, and from there he collaborated with Will to align on a revised theme design with consistency in design across the board. From there, the execution kicked in and Thomas built the theme according to specifications. The build included a custom “choose your fin” page, separate mobile menu displays and a custom bundle experience for fins with over 100+ variants. 

Once that was accomplished the two worked together on another part of the business: The B2B side of things and the customer experience when logging into the wholesale portal. 

Will & Thomas still chat to this day. Surf’s up! 

True Ames Fin Combo experience


Feedback from Will (merchant): 

Working with Storetasker’s experts has always been a great experience for us at True Ames. In the past we’ve used their experts for a variety of smaller tasks, but when we decided to take on a complete website redesign we knew this was going to be a much bigger job. We thankfully found Thomas who was able to help us with an entire overhaul from start to finish. He patiently worked with us to gain understanding of the full scope of the project, and then delivered exactly what we were hoping for. This was no small project, and Thomas was able to tackle numerous specific requests, and meet all of the outlined requirements all while improving site speed and optimization. We wouldn’t have been able to provide our customers with the online experience they deserve without the help of Thomas and Storetasker. 

Feedback from Thomas (Storetasker expert): 

Will’s been great to work with! He trusted us from the start and let us do our job. We got along great :)


7,93
15,86
23,8
31,73
39,66
47,6
55,53
63,46
71,4

About the brand: 

Straight from sunny California, True Ames is on a mission to provide the highest quality and best performing surfboard fins available. Their store is your final destination to buy any type of surf fin. 

Chuck Ames - Founder of True Ames since 1979


How True Ames & Storetasker work together: 

Will, the director of business development at True Ames got paired up with Thomas Kimura (Storetasker expert) to give the Shopify store a little upgrade. 

Thomas first audited the existing True Ames Shopify theme, and from there he collaborated with Will to align on a revised theme design with consistency in design across the board. From there, the execution kicked in and Thomas built the theme according to specifications. The build included a custom “choose your fin” page, separate mobile menu displays and a custom bundle experience for fins with over 100+ variants. 

Once that was accomplished the two worked together on another part of the business: The B2B side of things and the customer experience when logging into the wholesale portal. 

Will & Thomas still chat to this day. Surf’s up! 

True Ames Fin Combo experience


Feedback from Will (merchant): 

Working with Storetasker’s experts has always been a great experience for us at True Ames. In the past we’ve used their experts for a variety of smaller tasks, but when we decided to take on a complete website redesign we knew this was going to be a much bigger job. We thankfully found Thomas who was able to help us with an entire overhaul from start to finish. He patiently worked with us to gain understanding of the full scope of the project, and then delivered exactly what we were hoping for. This was no small project, and Thomas was able to tackle numerous specific requests, and meet all of the outlined requirements all while improving site speed and optimization. We wouldn’t have been able to provide our customers with the online experience they deserve without the help of Thomas and Storetasker. 

Feedback from Thomas (Storetasker expert): 

Will’s been great to work with! He trusted us from the start and let us do our job. We got along great :)


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with a Storetasker Expert
From an Expert
Thomas Kimura


Will’s been great to work with! He trusted us from the start and let us do our job. We got along great :) 

7,93
15,86
23,8
31,73
39,66
47,6
55,53
63,46
71,4