How to build a custom landing page on Shopify
What is a landing page?
A landing page is a standalone page typically used for marketing / paid ads purposes. eCommerce brands drive to a landing page to keep their audience hyper-focused on completing a very specific task. By removing the ability for the customer to navigate to other parts of a site and get lost, the customer is much more likely to make a faster “yes/no” decision on whether or not they might purchase from the site. This is why landing pages are popular with paid ads campaigns: A good landing page should have a much higher conversion rate than a traditional eCommerce journey (2%).
How do you make a good landing page?
The good thing is that you’ve got great tools at your disposal. Check out Shogun, or Unbounce for the more self-serve / easier to build pages. But also check out Builder.io and Alchemy for something more advanced. What you need to remember with landing pages is that you want to make them as targeted as possible: Either focus on selling a very specific product or selling to a very specific target audience. And if you can combine both (a specific product to a specific audience) then you’re in the money zone.
The “bad” thing is that to create a high-converting landing page, you probably need to leverage a developer. They can ensure your page is functioning properly, tracked properly and feels native to your brand.
Our devs on Storetasker are excellent at these types of projects, because we exclusively work on Shopify projects - which means we’re always building with the mindset of delivering eCommerce performance, and it also means we get tasked with a tone of landing page builds.
Here are 5 great landing pages to inspire you: