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How to build a custom landing page on Shopify
Tim
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February 16, 2022

How to build a custom landing page on Shopify

What is a landing page? 

A landing page is a standalone page typically used for marketing / paid ads purposes. eCommerce brands drive to a landing page to keep their audience hyper-focused on completing a very specific task. By removing the ability for the customer to navigate to other parts of a site and get lost, the customer is much more likely to make a faster “yes/no” decision on whether or not they might purchase from the site. This is why landing pages are popular with paid ads campaigns: A good landing page should have a much higher conversion rate than a traditional eCommerce journey (2%). 


How do you make a good landing page?


The good thing is that you’ve got great tools at your disposal. Check out Shogun, or Unbounce for the more self-serve / easier to build pages. But also check out Builder.io and Alchemy for something more advanced. What you need to remember with landing pages is that you want to make them as targeted as possible: Either focus on selling a very specific product or selling to a very specific target audience. And if you can combine both (a specific product to a specific audience) then you’re in the money zone. 

The “bad” thing is that to create a high-converting landing page, you probably need to leverage a developer. They can ensure your page is functioning properly, tracked properly and feels native to your brand.

Our devs on Storetasker are excellent at these types of projects, because we exclusively work on Shopify projects - which means we’re always building with the mindset of delivering eCommerce performance, and it also means we get tasked with a tone of landing page builds. 


Here are 5 great landing pages to inspire you: 


  1. Judy
  2. Caraway
  3. Cuyana
  4. Immi
  5. Poo Purri


Landing page for Immi


7,93
15,86
23,8
31,73
39,66
47,6
55,53
63,46
71,4

How to build a custom landing page on Shopify

What is a landing page? 

A landing page is a standalone page typically used for marketing / paid ads purposes. eCommerce brands drive to a landing page to keep their audience hyper-focused on completing a very specific task. By removing the ability for the customer to navigate to other parts of a site and get lost, the customer is much more likely to make a faster “yes/no” decision on whether or not they might purchase from the site. This is why landing pages are popular with paid ads campaigns: A good landing page should have a much higher conversion rate than a traditional eCommerce journey (2%). 


How do you make a good landing page?


The good thing is that you’ve got great tools at your disposal. Check out Shogun, or Unbounce for the more self-serve / easier to build pages. But also check out Builder.io and Alchemy for something more advanced. What you need to remember with landing pages is that you want to make them as targeted as possible: Either focus on selling a very specific product or selling to a very specific target audience. And if you can combine both (a specific product to a specific audience) then you’re in the money zone. 

The “bad” thing is that to create a high-converting landing page, you probably need to leverage a developer. They can ensure your page is functioning properly, tracked properly and feels native to your brand.

Our devs on Storetasker are excellent at these types of projects, because we exclusively work on Shopify projects - which means we’re always building with the mindset of delivering eCommerce performance, and it also means we get tasked with a tone of landing page builds. 


Here are 5 great landing pages to inspire you: 


  1. Judy
  2. Caraway
  3. Cuyana
  4. Immi
  5. Poo Purri


Landing page for Immi


Talk to an expert
Discuss the project for free
with a Storetasker Expert
From an Expert
Blanc Roy

“Most important part of creating a landing page is it’s UI/UX design. Before even writing a single line of code, I consult with the merchant in order to understand their vision for the landing page, and how they want their customer journey to be. Then me and my team create the design with Figma/Adobe XD, and then present it to the merchant and we both try to tweak it until it aligns with the vision. Then depending on the requirements, we make the vision come to reality by using page builder apps like Pagefly, Shogun etc, or we can also make custom landing pages based on sections which use Shopify 2.0’s sections everywhere technology.”

7,93
15,86
23,8
31,73
39,66
47,6
55,53
63,46
71,4