Wix vs Shopify: Which Platform is Really Best in 2025?

Wix vs Shopify: which is the best website building and ecommerce platform? 

As you can probably guess, I’m always going to recommend Shopify as the ultimate ecommerce platform. After all, I’m part of a team dedicated to helping business owners make the most of their online stores with access to world-leading Shopify experts.

But I can still look at other platforms from an objective viewpoint. I know, for instance, that Wix is one of the easiest website builders to use on the market today – thanks in large part to all of it’s awesome AI feature. It’s also probably the better option for companies that just want a cheap general-purpose website or blog. 

But if you’re interested in selling online – and scaling your sales, Shopify is just about impossible to beat. Not convinced? This comparison guide will tell you absolutely everything you need to know about Wix, and Shopify. I’ll show you where Wix really shines – and why Shopify still takes the crown for ecommerce functionality.

TLDR: Wix vs Shopify: Which is Best for What?

Don’t have time to read this full guide? No problem, let me break it down for you fast. 

Shopify is hands-down the better option for ecommerce companies. It’s built specifically for selling at scale, whether you’re managing thousands of SKUs, running omnichannel campaigns, or boosting revenue with flash sales. It’s also the more innovative option, in my opinion.

Sure, Wix benefits from regular updates – the company is particularly passionate about AI, but Shopify is constantly upgrading, improving, and overhauling it’s stack, responding to the changing needs of ecommerce business owners. 

That said, Wix is a great option for small businesses, service providers, bloggers, and small-scale sellers. It’s easy to use, affordable, and it comes with some gorgeous templates. 

Bottom line?

• Choose Wix if you’re a small business owner looking to launch a website quickly, with straightforward, beginner-friendly tools. 
• Choose Shopify if you want to build a serious, scalable online store, and take advantage of endless opportunities to boost revenue.

Wix vs Shopify: In-Depth Comparison

The truth is, Wix and Shopify are both great platforms – they’re just designed for slightly different audiences. Wix was created to make building an attractive, fully-functional website simple – and it excels in that regard. Shopify is an ecommerce-first platform built to help you grow revenue.

Both have evolved significantly over the years, and both offer a lot of the same features – but Shopify is still the ecommerce king. 

Let’s dive a little deeper into the strengths and weaknesses of both options.

Wix vs Shopify: Which is Better Value for Money?

Surprise, Wix definitely wins in terms of affordability – particularly if you’re just looking for a basic website. You can create a simple site (without ecommerce functionality) for $17 per month. 

The “Core” plan gives you ecommerce capabilities for $29 per month (less than Shopify) – but you will have transaction fees to pay too. Even if you upgrade all the way to Business Elite (which comes with advanced ecommerce features and premium customer support, you’ll only pay around $159 a month – that’s a lot less than Shopify’s “Advanced” plan.

Shopify’s pricing is instantly more expensive, starting at $29 per month for the Basic plan (if you pay annually). But it’s worth noting you can sell unlimited products on this plan. 

The mid-tier plan (Shopify) is $79 per month, the Advanced plan is $299 per month, and Shopify Plus (Enterprise-level) plans start at $2,300 per month. So yes, all of Shopify’s plans are going to cost you more – but don’t overlook what you actually get for your money. 

For the higher fees, you’re going to get more custom reports, automation tools, advanced international sales tools, and a lot more integration options. 

Website Design: Which has Better Themes or Templates?

When it comes to store or website design, both Wix and Shopify have their pros and cons. 

Wix gives you a lot of templates to choose from – in fact, there are more than 900 free templates available right now – including more than 100 options tailored for online stores. Shopify only offers a handful of free themes in comparison.

Wix templates are also much easier to customize if you have limited technical knowledge. You can drag and drop anything, anywhere- without worrying about code. 

There’s also a built-in AI Theme Assistant, and for fast setup, you can use Wix ADI (Artificial Design Intelligence) to generate a site automatically based on your business info.

Most of Shopify’s themes will cost you extra – there’s a one-time fee for every premium theme that can range from $100 to $400. While not as abundant or flexible as Wix’s templates, Shopify’s themes are clean, conversion-optimized, and fully responsive. You don’t need to worry about how your store looks on mobile - it just works. 

Shopify’s section-based editor also makes it easy to build pages without needing code, although some might find it more rigid compared to Wix’s drag-and-drop freedom. The thing that really makes Shopify’s themes stand out is that they’re pre-packed with features designed for ecommerce companies, like countdown timers, lookbooks, and CRO tools. 

So yes, you might need to spend a little more time and money making your store look fantastic with Shopify, but you’ll have more of the specialist features you need, without having to invest in plugins. 

Ecommerce Features: Where Shopify Has a Clear Lead

This is where the Wix vs Shopify race starts to stretch out -and Shopify pulls into the lead.

Shopify was built for selling from day one. You get unlimited products on every plan, robust inventory management, localized selling tools, and multichannel integrations across Amazon, Instagram, TikTok, and more.

Want to offer BOPIS (buy online, pick up in store)? You can do that. Want to go international with multicurrency support, translated URLs, and region-specific pricing? That’s built in. Want to use Shopify’s fulfillment network and get discounted shipping rates up to 89%? Done.

Plus, Shopify offers a Buy with Prime button for Amazon sellers, and a lightweight Starter plan for $5/month that lets you sell via DMs, links, or social posts. The platform also integrates with countless apps for dropshipping, print on demand, and service-based selling.

If you’re focusing on ecommerce, choosing Shopify should be a no-brainer. That’s not to say that Wix has nothing to offer online sellers. You can sell up to 50,000 products, set up recurring payments, create gift cards, and integrate with platforms like Amazon and eBay. But It doesn’t have the same reach across sales channels. Want to sell on TikTok? You’ll need to manually install a third-party app.

When it comes to payment processing, both platforms offer native gateways: Wix Payments and Shopify Payments. Neither charges additional transaction fees if you use their in-house tools. But Shopify supports over 100 third-party gateways (vs. Wix’s 70+) and has better support for Buy Now, Pay Later options and accelerated checkouts like Shop Pay and Apple Pay.

There’s also Shopify’s POS system — fully integrated and available globally — versus Wix’s more limited POS, which is only supported in the U.S. and Canada (with expensive proprietary hardware).

Marketing Features: Who Helps You Get (and Keep) Customers?

This round in the Wix vs Shopify matchup is tighter. Both platforms offer powerful marketing tools, but they shine in different ways. Wix gives you an impressive in-house marketing suite. Even on lower-tier plans, you’ll find:

• Automated email workflows
• Lead capture forms with up to 10 custom fields
• Live chat tools
• A new AI Site-Chat feature to engage visitors in real-time
• Social post creation
• Google Ads integration

The email marketing system is particularly impressive, and beginner-friendly. I’d even argue it’s a little better than what you’ll get from Shopify for email marketing. Plus, Wix is great for content marketing and blogging too – the company even partners with SEMrush to help you track keywords and improve SEO. Plus, it offers personalized SEO checklists and AI-generated meta tags — super helpful for non-technical users.

Where Shopify excels is in making it easy to connect your store with the world’s leading marketing platforms. You can access thousands of integrations for everything from live chat, to content creation (with AI), email marketing, social media marketing, and beyond. 

You still get the basics built-in to Shopify too, like Inbox for on-site chat and customer messaging, advanced audience segmentation tools, abandoned cart recovery workflows, and so on. Plus, there’s the awesome Shopify Magic tool – which helps with writing product descriptions, emails, and more. 

Overall though, Wix probably offers better marketing tools out-of-the-box, while Shopify is the better option if you want to build (and integrate) your own marketing tech stack.

Apps, Integrations, and AI Features 

That takes us neatly onto our next comparison section: integrations. By far, one of my favorite things about Shopify is how flexible it is. At the time of writing, there are more than 8,000 apps on Shopify’s app market – and developers can create custom apps too. 

You can find integrations for just about anything you can think of – from marketing tools and SEO solutions, to finance and accounting apps. Wix definitely has quite a few apps to choose from – with nearly 1,000 apps in it’s marketplace. 

The selection is pretty solid, and it’s worth remembering that Wix also gives you most of the solutions you already need built-in, so you might not want to add apps straight away. But if you’re looking for next-level extensibility, Shopify is the clear winner.

One other thing I wanted to mention in this section (focused on scalability) is AI. This is another area where both Wix and Shopify excel. I mentioned above that Wix has its fantastic site-building assistant that can basically slot all the pieces of your website together for you.

Within Wix, you’ll also have access to AI tools that can generate text, help you edit images, adjust your layout, remove backgrounds, improve SEO, and personalize dynamic content. 

Shopify has a handful of AI solutions too. Shopify Magic is great for auto-generating product descriptions, FAQs, email copy, and customer messages. There’s also Shopify Sidekick, which acts kind of like a virtual assistant, suggesting product ideas, explaining analytics, and walking you through setup strategies.

Wix probably wins in terms of creative AI, but Shopify has an edge in the ecommerce AI landscape, and wipes the floor with Wix in terms of integrations. Remember, if you can’t find an AI feature you need built into Shopify, you can probably find an app for it.

Wix vs Shopify: Ease of Use and Customer Support

Before I sign off, let’s take a look at two last major factors: ease of use, and customer support. As I mentioned earlier, Wix is probably the easier platform to use overall. Shopify is great for ecommerce vendors, but getting your head around all the features, and customizing your site can take more time and effort. That’s why our team of Shopify Experts is here to support business owners. 

With Wix, you can set up a site in seconds (Even using AI), with minimal outside support. The level of creative freedom you get with Wix can sometimes be a little overwhelming for beginners – Shopify is more focused and streamlined. However, Wix offers the better all-around experience. 

Shopify does make it a lot easier to manage products and inventory – however – so if you are an ecommerce vendor, navigating the learning curve might be worthwhile.

For customer support, I think Shopify is the clear winner. This company offers businesses 24/7 guidance through chat, email, and phone (in some areas). If you’re on a higher-tier plan, you can usually access expert help faster. Plus, you’ll be able to work with Shopify Experts (like the ones here at Storetasker) on custom projects. 

Wix still delivers a decent support experience, with phone support, live chat, and email (although availability hours can vary). You also get a fantastic support center, where you can find guides and blogs to help you optimize your site. 

What really gives Shopify the edge in customer support, is that the service you get is more specialized – you can even find people to help you with things like tax settings and fulfillment logic.

The Verdict: Why Shopify Still Wins

I can’t deny that Wix has a lot of strengths. If you’re looking for an easy-to-use and intuitive website builder, beautiful versatile templates, and great AI features, Wix is a great choice. It’s affordable, beginner-friendly, and sleek – but it’s not massively scalable. 

Shopify is a more ecommerce-focused platform designed to grow with your business, help you boost your sales, and make management much easier. You can customize your Shopify experience however you like, with apps, codes, themes, and more. 

Although Shopify does take more work to master – there’s plenty of support out there. Our Experts at Shopify can help with everything from designing the best theme, to setting up your store, creating automatic workflows, and even building marketing campaigns.

Want an ecommerce platform that really grows with you? Choose Shopify, and turn to Storetasker for help maximizing your return on investment. Contact us here. 

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