8 Examples of Shopify Homepages Worth Learning From
You only get one chance to make a first impression. That means when you’re creating your Shopify store, few things are more important than making your homepage stand out.
While your product pages might convince customers to buy your products, and your checkout page can boost customer loyalty, your homepage is what tells your customers to give your store a chance. The quicker you capture customer attention with an amazing design, social proof, and some great offers, the more likely you are to make a sale.
In fact, experts say the most profitable ecommerce stores capture a user’s attention in less than 10 seconds. So, how do you create a high-converting homepage?
The following examples are sure to give you the inspiration you need.
What makes an Amazing Shopify Homepage?
Before we dive into our selection of Shopify homepage examples, it’s worth taking a moment to ask what really makes an ecommerce homepage successful. There’s no one-size-fits-all way to create a fantastic homepage, just as there’s no concrete strategy for ensuring ecommerce success.
But there are a few things you should keep in mind when working on your design:
- Excellent user experience: It’s easy to get caught up in color palettes and font choices, but it’s the user experience that determines whether customers are really going to fall in love with your sight. Make sure your homepage provides all the information your customers need straight away, and makes it easy to navigate your store.
- Brilliant branding: A great Shopify homepage should be an instant introduction to your brand, its personality, and values. Make sure you showcase your logos, and focus on choosing a color palette that connects with your audience on an emotional level. Pick fonts that represent your brand, and are easy to read on all devices.
- Use eye-catching imagery: Visuals are crucial to an excellent store design. Whether you’re showcasing pictures of your products, or you’re using videos, make sure your content is high in quality and unique to your business. Don’t just use stock photography.
- Make it responsive: Remember, a huge number of customers are shopping online via their mobile devices today. This means if you want as many customers to be able to access your website as possible, you need to make sure your design is responsive. Fortunately, most Shopify themes are responsive as standard.
- Inspire action: Use the above the fold content on your website to inspire action. Embrace banners to showcase your latest offers, and call-to-action buttons. Ensure any headers or text you’re using captures your customer’s attention straight away. Your homepage should push your customers towards your products.
8 Fantastic Shopify Homepage Examples
Now we’ve covered some of the basics of a great Shopify homepage, let’s look at some of the top contenders. All of the options above are sure to give you some great ideas about how to showcase your brand, and capture your audience:
Built with Shopify Plus, the PopSockets website is brimming with visual appeal. It does an excellent job of balancing bold imagery and stunning design trends, with an easy-to-navigate environment. The ultra-responsive website immediately showcases the latest offers available to customers.
Plus, as users scroll through the site, they’re met with a variety of interactive elements, from animated images to a “help” button for anyone who needs extra assistance. The site also has a fantastic email subscription option in the footer, offering 15% off to all subscribers.
It’s hard not to be instantly captivated by the GIF at the top of the Rowan homepage. Who doesn’t love a gorgeous image of a dog with long flowing locks? This homepage immediately connects with audiences through the use of bright, fun colors, and cute custom icons.
Plus, the sticky navigation bar on the top of the page makes it easy to find the pages you need, and check out the latest offers straight away (like free shipping). There’s a carousel showcasing available products to choose from, as well as star ratings on each item for social proof. Plus, the site is brimming with highly emotive copy, ideal for the company’s unique tone of voice.
Clean and minimalistic, the Ora Organic homepage is a treat for the eyes. High-quality images rapidly draw attention to the company’s current featured products. Plus, the brand uses timed pop-ups to encourage sales with 25% off your first order. The homepage reiterates the brand’s value propositions of cleanliness, clarity, and all-natural materials.
We’re also a huge fan of the company’s approach to showcasing social proof. There’s a full carousel of video reviews from real customers to browse through, as well as quotes from well-known publications like “In Style” and “Woman’s Health”.
- Ratio Coffee
This gorgeous Shopify store has one of the most attractive homepages we’ve seen, particularly when it comes to the color palette. Everything looks wonderfully fresh and balanced, and the high-quality images throughout the page have an artistic quality to them too.
The page combines easy navigation with a fantastic selection of animated carousels and images, designed to grab your attention and keep you engaged as you scroll. Plus, unlike many homepages, Ratio doesn’t go over the top with it’s content. There are no lengthy blocks of text to worry about, which makes it a great experience for mobile browsers.
Wonderfully modern, fashion store Outdoor Voices has plenty of impressive features on its home page. It grabs customer attention with a high-quality hero image, and a call-to-action button right at the top of the fold. There’s also a color-changing banner above the sticky navigation bar, to let customers know which products are currently on offer.
As you scroll through the site, you’ll see plenty of easy-to-tap sections, with their own stunning images. Plus, Outdoor Voices includes a scrolling social feed on its website, complete with user testimonials and genuine images from customers for social proof.
One of the more artistic examples of Shopify homepages on this list comes from Rokos. The company sells strange sculptures that break the mold of the typical home accessories landscape. It’s unsurprising, then, that their homepage puts imagery above anything else. We’re immediately introduced to the latest products in the collection as soon as we land on the homepage.
In fact, there’s very little written content on the site at all. Rokos lets its stunning products do the talking, with amazing videos, behind-the-scenes content, and beautiful pictures. Of course, if you do have any questions, you can always tap on the chat button in the corner of the screen.
Designed for modern kitties and their owners, Modkat is an innovative pet company, responsible for creating some of the most high-quality cat litter boxes in the market today. The homepage for the website is both modern and charming at the same time, with plenty of pictures of fluffy cats to capture the attention of the company’s target audience.
As you scroll through the page, you’ll find insights into Modkat’s unique value propositions, such as their eco-friendly production practices. Plus the sticky header at the top of the page ensures you’ll have no problem finding the pages you need in seconds. There’s even a handy button on the corner of the page, inviting users to sign up to the Modkat newsletter for 10% off.
Home goods business, Haus, offers another excellent example of a Shopify homepage with a fantastic contemporary style. The site is sleek and simple, with a beautiful full-width image, showcasing some of the company’s latest products, and a vertical navigation bar on the left-hand side.
As you scroll through the site, you’ll be met with more beautiful imagery, as well as animated hover effects, and banners sharing the company’s latest offers. Plus, the company draws attention to its credibility, with a list of it’s most popular brands and their logos. We’re particularly attracted to the sticky offer banner at the top of the screen.
Creating an Incredible Shopify Homepage
There’s no one-size-fits-all strategy to creating the perfect Shopify homepage, but hopefully the examples above have given you some of the initial inspiration you need. Combining an excellent user experience with stunning design and high-quality images is sure to get you great results.
While you can always experiment with homepage designs yourself using Shopify’s themes and editing tools, there’s also another way to take your site’s design to the next level.
Reach out to Storetasker today, and we’ll team you with a Shopify expert ready to bring your brand to life like never before, with a homepage that accelerates sales and conversions.