Creating the ultimate Shopify store is part art, part science. On the one hand, you need to ensure any store you create is user-friendly, accessible, and engaging. On the other hand, it’s also important to ensure the visual impact of the site sends the right message to your target audience.
While there are a number of things that can influence the design of a Shopify store, from the themes you choose, to the features you access like carousels and videos, few things are more important than picking the right color palette. After all, colors don’t just make a website stand out, they’re also have an emotional impact on your target audience.
According to one report, up to 85% of customers believe color is the first thing they consider when choosing a specific product. So, how do you choose the best possible color palette for your clients? There are some great tools available to help.
Quick Tips for Picking the Best Color Palette
Before we dive into our discussion of some of the best color palette generators for Shopify designers, it’s worth discussing what makes a color palette great in the first place. A color palette, s the unique selection of colors used to represent a brand.
In any business, it’s important to choose colors carefully, because the wrong selection can send a confusing message about a company’s personality or intent. When selecting your color palettes, here are a few quick tips to keep in mind:
- Keep it simple: Color palettes can technically include as many different tones and shades as you like. However, the more colors you use, the more overwhelming your Shopify store is going to be from a visual perspective. If you want to adhere to the latest trends in the ecommerce world, it’s best to keep things simple with just a handful of colors.
- Learn color psychology: Color psychology tells us that different shades evoke specific responses from consumers. Red is associated with passion and excitement, while blue is calming and professional. Find out what different colors might say about a company before you start putting your palette together, and take cultural differences into account.
- Make it accessible: Ensure there’s a good level of contrast between the different colors you’re using in your color palette. Fonts should be easy to read, and the right parts of the website should stand out from the background.
- Offer a range of options: If you’re creating a color palette for a client, there’s a good chance they’re not going to fall in love with the first option you suggest. It’s worth providing your client with a few different solutions to choose from, so they can select the one that makes the most sense to their business identity.
- Know the target audience: Keep the kind of audience you’re trying to attract in mind when you’re choosing a color palette. Remember certain shades can be more appealing to specific genders, communities, and groups.
X Color Palette Generators to Help You Make the Right Choice
While there’s nothing stopping you from simply placing color swatches alongside eachother on your computer to see what works, it’s much easier to use a professional color palette generator. The following options will allow you to create color palettes by drawing colors from a specific image, or finding which shades work best with a primary shade.
Coolors is one of the simplest and most popular color palette generators on the market. You can use this app on a range of different platforms, and even integrate it into Adobe tools. There’s also a chrome extension available to help you check the color palette for existing sites.
Coolors allows you to input a base color and find matching shades, or you can start from scratch and sort through suggested color palette options until you find something you like. Once you find the right palette, you can change different colors, remove options, and save the options you generate on your profile so you can come back and access them later.
- Color hunt
One of the more straightforward tools available for Shopify designers in search of color inspiration, Color hunt is a website where you can find hundreds of amazing pre-built color palettes to inspire you. Community members upload new palettes every day, with simple, elegant tones.
If you’re looking for basic inspiration, you can sort through lists based on what’s new or popular, or you can click on categories related to the brand essence you want to achieve. This tool makes it simple to find impressive color palettes to present to your client without the need for any complex swatch generation.
- Adobe Color
The chances are you’re already familiar with the Adobe ecosystem as a designer, so why not take advantage of it when generating your color palettes too? Adobe color is an online generator which is excellent for people using the Adobe Creative cloud. Once you’ve found colors you like, you can upload them directly to Photoshop and Illustrator.
Adobe also offers access to advanced tools, like the option to add rules for color harmony, so you can easily find color palettes relevant to your specific interests. You can also experiment with suggested color palettes or build your own options entirely from scratch.
Canva is one of the most convenient design tools out there for people who want to experiment with graphic creations without getting too technical. There’s a color palette generator built into the system which allows you to extract colors from a picture or image you like. There’s also a range of demo images to inspire you and pre-built color palettes to explore.
Once you generate your palette, you can copy the hex codes into your notepad by clicking on one of the color swatches. This tool is great for getting some initial inspiration, or transforming the resources you already have into something more useful.
If you already have a specific base color in mind, ColorSpace will help you add to it with complementary shades. All you need to do to use the free service is paste the hex code of your primary color choice into the text field and click the “Generate” button. The system will showcase a lot of different options, all intended to work with your primary color.
The user interface is extremely straightforward, making it a fantastic tool to play with when you’re trying to find the ideal color scheme for your client. Each palette generator also has its own name which helps to convey the kind of message you’ll send with your choice.
Great for designers in search of inspiration for their next Shopify store, Paletton is an easy-to-use and straightforward software solution. This tool is particularly useful if you’re trying to transform a company’s existing color palette to make it more modern and engaging. You can start with a single color and work from there to find complementary shades. There’s also an option to mock-up a version of a site using your colors so you can see what it might look like.
You can choose between an existing color harmony with Paletton, or create an entirely new scheme, depending on your needs. It’s a fantastic product with no cost associated with it, so you can experiment as much as you like without breaking your budget.
Khroma is another handy and intuitive tool which helps designers on Shopify find the best color scheme for any project. There’s a personalized algorithm built into the software with artificial intelligence built in. That means the more information you put into the system, the more the technology learns about you and your preferences.
You can input as many of your favorite colors as you like, before choosing from a range of amazing different scheme options specifically designed for you. There’s even the option to place your color palettes into templates to see what they might look like.
Good Luck Picking Color Palettes for Your Client
While choosing the best color palette for your clients as a Shopify designer can seem like a complicated process, it’s often a lot more straightforward than you’d think. With the tips above, and the tools we’ve shared, you’ll have absolutely no problem exploring a range of color opportunities.
If you’re already a master of all things Shopify design, why not expand your career opportunities by joining the Storetasker Experts today?