Shopify is one of the top ecommerce tools in the world for a number of reasons.
Companies love the platform because it’s easy to use, flexible, and scalable. Plus, with the help of a Shopify developer, anyone can turn a simple store into a worldwide success. Of course, even with the most attractive and engaging store on the market, business leaders still need an effective way of drawing customers to their products. That’s where Shopify marketing comes in.
Knowing how to effectively promote a store on a multitude of channels boosts your chances of finding the right target audience, and convincing them to make a purchase. The good news is marketing doesn’t have to be as complicated as it seems.
Here are some of the top Shopify marketing tips to improve your chances of success in 2023.
- Create Customer Profiles First
One of the biggest mistakes Shopify store owners make when creating a marketing campaign for their store, is jumping into advertisements without first getting to know their customers. The reality is all stores have a specific target market, with unique interests, pain points, and concerns to address. Working with your Shopify Ecommerce and Marketing managers to build a set of profiles will make it easier to target your campaigns to your specific audience.
A customer profile or persona is simply a document outlining the demographic and behavioral details of each group you want to reach with your store. Depending on what you sell, you may have a variety of different personas to consider. For instance, a clothing store for children would be targeting fathers, mothers, siblings, and even children in some cases.
Try to gather as much information as you can from your sales data, market research, and competitive analysis, so you can understand exactly what your customers are looking for in your products.
- Build an SEO Strategy
SEO is an important consideration for any business, no matter what they’re trying to sell. In today’s digital world, around 89% of customers start their purchasing journey with a search engine. Making sure your Shopify store is optimized for both your customers and the search engines ensure you can boost your chances of appearing on the search results when customers search for specific terms.
Remember, a good SEO strategy looks at all aspects of your Shopify website. You’ll need to examine the back-end environment with your Shopify developer to ensure all the pages are loading quickly and that you’re giving customers an excellent customer experience, so they don’t bounce from your pages.
You’ll have to think about your site’s copy and structure too, from the content you write on the About page, to how your product pages look. It may even be worth implementing a blog into your Shopify store so you can start targeting specific keywords and building your site map with internal links between different crucial pages.
Check out Bulletproof coffee who’s done an incredible job at that.
- Experiment with Different Social Channels
Social media marketing is one of the most valuable tools used by Shopify store owners. It gives companies an opportunity to connect with their customers on a deeper level, answer their questions, and even promote products to a massive range of potential prospects.
Facebook is one of the most common channels used by Shopify store leaders, because you can create Facebook ads directly from your Shopify admin panel using the Facebook integration. However, you don’t have to rely on Facebook alone.
Many Ecommerce sellers find they can reach a wider range of customers if they branch out into different platforms, such as Pinterest, Instagram, and even TikTok. The best way to make sure you’re using the right social channels is to listen to your target audience, and pay attention to where they spend the majority of their time online.
Check out Liquid Death who’s constantly redefining the acquisition channel playbook here.
- Feature User-Generated Content in Your Store
Even the best advertisements in the world will only generate so much trust from your target audience. However, user-generated content consistently builds credibility, and increases sales. In fact, according to some studies, using testimonials in your marketing campaigns can improve your revenue by up to 62% for every customer you convert.
User-generated content is naturally more trustworthy than any other content you can produce for your marketing campaigns, and it’s far more likely to have a lasting impact on your audience. The challenge is figuring out how to collect it. Often, the best option is to add a review option to your product “thank you” pages, encouraging customers to leave a comment about their purchase.
You can also set up automated email messages to connect with your clients a few days after their delivery is scheduled to arrive, so you can ask them how they feel about the product. This not only generates positive feedback you can use as social proof, it also shows your audience you care about the quality of their experience.
- Leverage Shopify Marketing Apps
One of the main reasons Shopify is so popular among business owners today, is that it’s extremely flexible. Once you’ve built a Shopify store, you can enhance its functionality with a huge range of applications from the Shopify app marketplace. Many of these are designed specifically to boost your marketing and sales efforts. For instance, you can use apps for:
- Email marketing: Integrating with an email marketing tool like Mailchimp makes it easy to send promotional and transactional emails automatically to your target audience. This ensures you can keep your brand top-of-mind and even reduce cart abandonment rates.
- SMS marketing: If you want to connect with your audience on a wider range of channels, consider SMS marketing. Around 90% of texts are open and read today, so you might find you have more luck with marketing messages sent to your customer’s phone.
- Referral and loyalty marketing: Using a referral or loyalty app on Shopify allows you to encourage other people to do some of your marketing for you, in exchange for rewards. You can give your customers discounts or points every time they refer a new customer to your website, increasing customer satisfaction and brand reach.
There are also endless apps available for things like improving SEO, building more effective landing pages, and collecting user-generated content.
- Remember to Integrate with Google
Although there are various ways to boost your Shopify store’s presence online, few things are more effective than Google Ads. If you’re planning on using a PPC marketing campaign, then Google Ads will allow you to reach the widest number of potential customers, in the shortest period of time. You can set limits for your bids, and target specific audience members based on demographics and other details. You can also use Google ads for retargeting.
Retargeting means you can place the same products and offers in front of customers that they’ve already seen on your store, so they’re more likely to come back and make a purchase. This is an excellent way to boost your chances of conversions after someone is too distracted to finish the checkout process.
You can integrate Google Ads conversion tracking directly into your Shopify site, and use the Analytics offered by Google to keep track of which campaigns are generating the best results. Remember, watch your metrics to ensure you’re getting the best ROI from each campaign.
Get Started with Shopify Marketing
Shopify marketing might seem like a complicated concept at first, but it’s often a lot easier than most people realize, particularly with the right tips to guide you. The advice above should help you to create more comprehensive and engaging ads for your Shopify store, which boost your chances of conversions, and strengthen your sales.
If you need extra help building your Shopify store, or you want to help other companies create the ultimate Shopify presence, get in touch with Storetasker today.