9 of the Best Price Comparison Tools For Shopify Sellers

Often, when people think of “price comparison tools” they imagine the resources shoppers use online to ensure they’re getting the best deal on their latest purchase. After all, every consumer wants to know they’re getting the “right price” for whatever they buy. However, price comparison tools aren’t just for consumers. They can also be extremely useful for business owners too. 

Price comparison tools can help your business in a variety of ways. For instance, if you’re running a dropshipping business, you can use tools to ensure you’re getting the best deal on your products. If you’re purchasing wholesale goods, you can use comparison tools to save money there too. 

You can also use price comparison tools on Shopify to ensure you’re choosing the most competitive prices for your products, boosting your chances of conversions. 

Today, we’re looking at some of the best price comparison tools for Shopify sellers, you can use to give your business an edge. 

1. Google Shopping

Google Shopping technically isn’t a tool specifically built for ecommerce or Shopify store owners, but it still has some great value to offer. With access to listings from companies all over the globe, Google can show you exactly what the average price for your products should be in seconds. 

It’s also ideal for comparing wholesale suppliers if you’re stocking up on products for your ecommerce site. For merchants, Google even has a “price competitiveness report” for product prices on shopping ads. This tool displays metrics to help you compare your prices to current benchmark prices across the industry. That makes it ideal for giving your pricing an edge. 

2. Competera

While Competera wasn’t built specifically for Shopify, it is a price comparison tool specifically focused on supporting ecommerce vendors. With integrated artificial intelligence and machine learning, this is one of the most intelligent tools on the market, geared towards larger companies looking to seriously increase conversions. 

You can use the tool to automate your pricing strategies, using AI-powered recommendations to gradually change your structure over time. The solution also comes with a number of integration options, including the opportunity to connect directly to Shopify. However, with prices starting at around $750 per month, this probably isn’t the best app for smaller companies. 

3. PriceShape

PriceShape is a multi-functional price comparison tool, with solutions to address a range of Shopify business needs. You can use the tool to compare wholesale providers and dropshippers if you’re looking to stock up on crucial products for your store. You can also use it to optimize your own pricing strategies, by dynamically monitoring your competitors. 

The platform comes with comprehensive monitoring tools and dashboards, giving you complete views of all the pricing strategies used by other brands in your industry. It allows you to set automatic pricing rules, and even create comprehensive reports, to show how price changes have influenced your company’s growth over time. 

4. Black Curve

Black Curve is a dedicated price comparison and tracking solution, with its own app for Shopify merchants. It was designed to help ecommerce businesses understand their competitors, and use intelligent strategies to optimize conversions. You can track an unlimited number of competitors, and get instant updates up to four times per day. 

There’s also the option to set up dynamic pricing rules based on product costs, competitive intelligence, and other triggers. Plus, Black Curve will give you behind-the-scenes views into how prices differ in different regions of the world. The full plan is quite expensive however, starting at around $199 per month, but it could be worthwhile for growing brands. 

5. Dynamic Pricing Optimization (Prisync)

If you’re looking for the best price comparison tools specifically designed for Shopify merchants, the Dynamic Pricing Optimization app is a great choice. Otherwise known as “Prisync”, this tool gives you a resource for monitoring competitor price moves from a single dashboard in Shopify. 

You can find prices for product variants in a seconds, create dynamic pricing rules within Shopify, to adjust your prices automatically to match competitors, and more. There’s even a currency conversion solution to ensure you’re applying the right prices to products sold overseas. Although it is a little costly, at $49 per month, it’s a great way to give your pricing structure a competitive edge. 

6. PriceMole

Another excellent Shopify price comparison app, available on the Shopify marketplace, PriceMole gives you an automated tool for competitor price monitoring, and price optimization. You can analyze competitor prices in an instant, and automate your repricing strategies, to ensure you’re always one step ahead of other market-leading brands. 

The solution comes with historical pricing charts, as well as order and revenue reports, so you can track how your pricing changes have made a difference to your overall store performance. Plus, if you want to give your customers a chance to see just how competitive your prices are, you can add a custom widget to your store for them to use. Prices start at $99 per month for this app. 

7. Price2Spy

A relatively new addition to the Shopify app marketplace, Price2Spy is a tool designed to help you outsmart your competitors and make more money with Shopify. The tool comes with dynamic pricing capabilities, allowing you to set rules to automatically adjust your pricing based on your competitor’s strategies. You can also monitor prices across different websites and marketplaces in real time. 

There’s an automated reporting system, to keep you up to date on how price changes affect your competitiveness, and pricing analytics. Plus, you can set up alerts to inform your business leaders when major changes happen in the market. The platform is even compatible with Google Analytics 4, so you can gain more granular insights into conversions. 

8. Pricefy

With a free plan for beginners, Pricefy is one of the more accessible price comparison tools for Shopify users on this list. It includes access to competitor discovery tools, so you can find other companies selling the same products as you, and compare your prices to there. You can also set up dynamic and automatic pricing rules to ensure you match the competition.

There are also some fantastic analytic and reporting tools, with competitor charts showing you behind-the-scenes views of the pricing strategies of other brands. What’s more, you can set up alerts to instantly notify you when another company changes their prices or stock. Paid plans, starting at $49 per month, even come with comprehensive marketplace analysis. 

9. Intelligems

Intelligems is a slightly different price comparison tool to the ones we’ve covered so far on this list. It doesn’t focus exclusively on pricing. Instead, it gives you a comprehensive A/B testing solution, so you can get granular insights into how various changes to your store increase your conversions. You can test everything from landing pages to product descriptions, and prices. 

The great thing about this tool is that it can give you an excellent way to compare how different pricing strategies affect your audience over time. If you’re looking to scale your business with a new pricing strategy, this could be an excellent option for you. Plus, you can even compare how different shipping rates, promo offers, and discount codes work to increase conversions. 

Ready to Grow Your Business with Price Comparison Tools?

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The best price comparison tools can be an incredible resource for Shopify store owners. They’re one of the best ways to make sure you’re choosing competitive pricing strategies for your products and services. Plus, they can give you insights into the best wholesalers and dropshippers to work with.

Some tools can even help you to automate your entire pricing strategy, so you never have to worry about falling behind the competition and missing out on sales. 

If you need more help optimizing your Shopify store for conversions, why not reach out to Storetasker expert for help? Our specialists can help boost your revenue with everything from exceptional user experience strategies, to marketing campaigns, and attractive Shopify themes. 

Contact us today to find out more. 

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