A Fractional Performance Marketing Expert for Riversol

Why Riversol Chose Fractional Performance Marketing Over Traditional Agencies

TL;DR Riversol, a skincare brand, faced the common challenge of rising customer acquisition costs and agencies presenting dashboards instead of clear answers. They needed senior-level advertising expertise managing their Google and Meta campaigns but wanted direct access to the person responsible for results rather than the typical agency model of senior people in pitches and junior people on accounts. Storetasker matched them with Matt Slaymaker, whose full-service agency had built their practice specifically to solve this problem.

About the Client

Riversol is a skincare brand requiring sophisticated paid advertising management across Google and Meta platforms. Operating in competitive beauty markets where customer acquisition costs continue rising, they needed expert media buying that tied spend directly to revenue and profit rather than vanity metrics.

The Core Tension

Riversol needed senior-level advertising expertise with direct accountability but faced typical agency challenges of junior execution and dashboard-focused reporting.

Why traditional agencies fell short: Most agencies Riversol encountered followed predictable patterns: senior strategists in sales conversations who disappeared after contract signing, replaced by junior account managers presenting dashboards instead of actionable insights. The disconnect between who sold the relationship and who managed the work created frustration and suboptimal results.

Why in-house wasn't viable: Building in-house paid media expertise would require hiring senior-level talent across both Google and Meta platforms, managing creative production, and maintaining technical infrastructure for testing and optimization. For a skincare brand, this overhead didn't justify the investment compared to fractional expertise.

What was at risk: Rising customer acquisition costs threatened profitability while existing agency relationships delivered reports without results. Without expert management tying advertising spend to actual revenue and profit, Riversol risked wasting budget on underperforming campaigns while competitors captured market share more efficiently.

The Storetasker Solution

Storetasker matched Riversol with Matt Slaymaker of Slaymaker Marketing. Matt and his agency's senior-led strategy, clear revenue-focused reporting, and direct client access made them the right partner for Riversol's needs.

The Work

• Managed complete Google and Meta advertising strategy and execution
• Provided senior-led optimization on both platforms weekly
• Delivered clear reporting tying spend to revenue and profit, not just platform metrics
• Conducted focused testing of offers, audiences, and creative approaches
• Maintained direct access to the person responsible for results
• Implemented industry-leading best practices from account launch
• Optimized campaigns daily to maximize performance
• Treated client budgets with same discipline as own investments
• Adjusted strategy and spend levels based on performance and business priorities

Results & Impact

• Scaled monthly ad spend while maintaining profitability
• Delivered senior-level strategy weekly instead of quarterly check-ins
• Provided clear answers about what's working, what's wasting money, and next steps
• Eliminated agency model problems: direct access to decision-maker, no junior execution
• Implemented focused testing framework generating ongoing optimization insights
• Built sustainable advertising operation supporting business growth goals

Why Storetasker

Senior advertising expertise without traditional agency overhead is the unlock for growing e-commerce brands, especially when rising customer acquisition costs demand expert management focused on profitability rather than vanity metrics. Most brands don't need full-time senior media buyers, but they need expert support with direct accountability who treats their budgets like their own.

Ready to scale paid advertising without agency dysfunction? Explore how Storetasker can connect you with the marketing expertise your business needs.