A Fractional Shopify Development Expert for Boll & Branch

Why Boll & Branch Chose Fractional Expertise for Enterprise-Level Technical Needs

TL;DR Boll & Branch, a premium home goods brand operating at enterprise scale on Shopify, needed consistent senior-level technical expertise without the overhead of additional full-time headcount. They faced ongoing development needs spanning feature implementations, optimizations, and technical maintenance that required deep Shopify knowledge and enterprise e-commerce experience. Storetasker matched them with Luke Walsh, an enterprise-level Shopify developer with expertise in complex implementations and site optimization. What started as project-based work evolved into an 18+ month partnership providing reliable technical capacity.

About the Client

Boll & Branch is an established premium home goods brand operating on Shopify at enterprise scale. Their sophisticated e-commerce operations require ongoing technical work to maintain site performance, implement new features, and optimize customer experience across their digital properties.

The Core Tension

Boll & Branch needed consistent senior-level development capacity but faced the challenge of variable technical workload that didn't justify additional full-time hires.

Why full-time hiring didn't fit: Boll & Branch's technical needs were substantial but fluctuated based on business priorities and seasonal demands. Some months required intensive feature development consuming 100+ hours. Other months needed maintenance and smaller optimizations. Adding full-time developers would create capacity mismatches and recruitment challenges for specialized Shopify expertise.

Why junior developers wouldn't work: Enterprise e-commerce at Boll & Branch's scale requires senior-level judgment about architecture decisions, performance optimization, and implementation approaches that maintain site stability. Junior developers lack the pattern recognition from working across diverse enterprise implementations and the confidence to make technical decisions affecting high-volume operations.

What was at risk: Without reliable technical support, Boll & Branch would face delays on strategic initiatives, accumulating technical debt, and potential site stability issues during high-traffic periods. Their brand reputation and customer expectations demanded consistent technical excellence that generalist developers couldn't provide.

The Storetasker Solution

Storetasker matched Boll & Branch with Luke Walsh, an enterprise-level Shopify developer with deep expertise in complex implementations, site optimization, and scalable technical architecture. Luke's consistent delivery and senior-level judgment made him Boll & Branch's trusted technical partner across 18+ months of collaboration.

The Work

• Managed ongoing development work across fluctuating monthly capacity needs (80-120 hours monthly)
• Implemented complex features and optimizations supporting enterprise-level operations
• Maintained site stability and performance during high-traffic periods
• Coordinated with internal stakeholders across technical initiatives
• Provided senior-level technical judgment on architecture and implementation decisions
• Delivered consistent monthly billing ranging from $9,375 to $15,000 based on actual needs
• Maintained relationship through business cycles and changing technical priorities

Results & Impact

• Established reliable technical partnership providing consistent capacity across 18+ months
• Delivered enterprise-level technical work without full-time hiring overhead
• Maintained flexible capacity model adapting to changing business needs and priorities
• Built institutional knowledge of Boll & Branch's technical architecture and business requirements
• Provided predictable technical excellence supporting brand reputation and customer experience

"XXX."

‍— POC Name, Designation, Boll & Branch

Why Storetasker

Enterprise-level technical expertise without full-time overhead is the unlock for established e-commerce brands, especially when business needs fluctuate but demand senior-level judgment and consistent delivery. Most brands don't need additional full-time developers year-round, but they need expert support available on-demand when technical challenges threaten customer experience or business operations.

Ready to access enterprise technical expertise without expanding headcount? Explore how Storetasker can connect you with the development expertise your business needs.