A Fractional Shopify Development Expert for Lexington Bakes

How Lexington Bakes Built a Custom Bundle Experience Without Agency Overhead

TL;DR Lexington Bakes, an organic cookie and brownie brand, needed to build a world class custom bundle experience. They required specialized Shopify development but couldn't justify agency rates or timelines for a focused two-day build. Storetasker connected them with Andras Klikk, who delivered a fully functional bundle builder with fixed pricing tiers, custom UI components, and seamless subscription integration.

About the Client

Lexington Bakes creates better-for-you cookies, brownies, and oat bars using real, organic, and fair trade ingredients. The LA brand operates a DTC Shopify store at lexingtonbakes.com, balancing premium product quality with accessible pricing through subscription offerings and bundle configurations via Stay AI.

The Core Tension

Lexington Bakes needed sophisticated bundle functionality to compete with premium brands, but their requirement was too specialized for general agencies and too focused for a full-time developer.

Why full-time hiring added rigidity: Building a custom bundle page was a discrete project requiring deep Shopify expertise and Stay.ai subscription knowledge which wouldn't be needed daily after launch. A full-time developer would be expensive to maintain for what was essentially a 2 day intensive build followed by minor adjustments.

Why agencies lacked precision: Traditional agencies would inflate a two-day project into weeks of timeline and budget. Lexington Bakes had specific design references and detailed mockups so they needed a developer who could execute precisely without excessive discovery phases or scope bloat.

What was at risk: Poor implementation could result in a clunky bundle experience that damaged brand perception, subscription integration failures that created checkout friction, or protracted timelines that delayed a strategic product launch.

The Storetasker Solution

Storetasker matched Lexington Bakes with Andras Klikk, a Shopify expert specializing in custom theme development and front-end implementation for DTC brands like Epic Gardening, and Everdrop.

Andras provided focused expertise: he reviewed Lexington Bakes' design mockups, clarified technical requirements in an initial call, and delivered a complete bundle builder in approximately two days.

The fractional model resolved Lexington Bakes' tension: they gained immediate access to specialized technical expertise without agency overhead, maintained design precision through iterative collaboration, and completed a sophisticated build in days rather than weeks.

The Work

• Built Stay.ai-integrated bundle page with dynamic product selection
• Implemented fixed pricing tiers (12-pack, 24-pack, 48-pack) with automatic discounts
• Created custom product card components reusing existing theme elements
• Built custom frontend for dropdown variant selection
• Implemented custom icons, typography, and spacing from brand guidelines
• Created mobile and desktop responsive layouts
• Refined button states, hover effects, and rounded corners
• Implemented review stars and benefit icons with custom image uploads

Results & Impact

• Delivered fully functional bundle builder in two days of development time
• Implemented fixed pricing with automatic discount tiers driving higher order values
• Maintained exact design specifications across mobile and desktop
• Enabled rapid iteration through direct collaboration and quick response times
• Launched strategic product offering without delays or scope creep

Why Storetasker

Elite technical expertise is the unlock for executing sophisticated e-commerce features especially when you need precise implementation without agency bureaucracy. Most growing brands can't justify full-time developers for focused builds, but they need specialized skills available immediately when launching strategic initiatives.

Ready to scale development capacity without expanding headcount? Explore how Storetasker can connect you with the Shopify expertise your business needs.