A Fractional Shopify Development Expert for P.J. Salvage

Why P.J. Salvage Chose Specialized Fractional Expertise for Complex Technical Challenges

TL;DR P.J. Salvage, a cozy apparel brand operating on Shopify Plus, needed to fix a gift card display issue where images were hardcoded to show one design instead of dynamically rendering based on customer selection. Storetasker matched them with Karan Nijhawan, a full-stack Shopify developer who had worked with Daily Harvest, Laura Mercier, and NOBULL. The fix required theme modifications and email template updates to properly capture and display variant selections.

About the Client

P.J. Salvage is an established apparel brand operating on Shopify Plus with multiple gift card design options. As part of Delta Galil's Cozy Division, they maintain high standards for customer experience across their e-commerce operations.

The Core Tension

P.J. Salvage had a gift card experience that wasn't working as intended—customers selected one design but received confirmation emails showing a different one.

Why in-house teams struggled: The issue required familiarity with Shopify's gift card architecture. The theme wasn't capturing variant selection data at add-to-cart, which meant downstream templates couldn't access which design the customer had chosen. Finding this required knowing where to look in Shopify's gift card flow.

Why quick fixes wouldn't work: Simply hardcoding conditional logic without fixing the data capture would create a fragile solution that could break when adding new gift card designs. The fix needed to be done properly once rather than patched repeatedly.

What was at risk: Gift card purchases were delivering a confusing customer experience. The customer picked one design but saw another in their email confirmation, undermining the personal aspect of gift-giving.

The Storetasker Solution

Storetasker matched P.J. Salvage with Karan Nijhawan, a full-stack Shopify developer with expertise in theme customization, email templates, and complex conditional logic. Karan identified the data capture gap and implemented a straightforward solution across the gift card templates.

The Work

• Identified that gift card variant selection wasn't being captured in line-item properties
• Updated gift card PDP to capture selected variant at add-to-cart and persist variant ID for downstream access
• Modified gift card status page template and email template to render correct image dynamically
• Ensured new orders display correct image while legacy cards show fallback design
• Coordinated deployment through preview theme testing to master theme go-live

Results & Impact

• Fixed customer-facing gift card experience across all touchpoints
• Built scalable implementation supporting current and future gift card designs
• Eliminated need for ongoing maintenance or workarounds
• Positioned for future collaboration on PDP redesign project

"Karan is a great at comms and has incredibly quick turnaround times. Really impressed with his work!"

— Tierra Murguia, V.P. E-Commerce, P.J. Salvage

Why Storetasker

Focused technical expertise is helpful for maintaining site quality, especially when issues require specific platform knowledge to diagnose and fix properly. Most brands don't need full-time developers for every challenge, but they need expert support available when technical issues affect customer experience.

Ready to solve technical challenges without expanding headcount? Explore how Storetasker can connect you with the development expertise your business needs.