EMM NEEDED A SINGLE SKU SHOPIFY SITE TO LAUNCH THEIR REVOLUTIONARY SMART MENSTRUAL CUP

About Emm: Emm is a pioneering femtech company that created the world's first smart menstrual cup with integrated biosensors. The innovative product provides personalized insights into menstrual health, tracking flow data and offering detailed cycle metrics to help users better understand their bodies.

The project: Emm needed to build a complete Shopify store from the ground up to launch their single-SKU product—a sophisticated e-commerce experience that could effectively communicate the science and benefits of their breakthrough technology while providing a seamless purchase experience for their first customers.

We matched them with a developer who could handle comprehensive design and development work, provide strategic guidance on site structure and messaging, and work within their startup budget while meeting their launch timeline.

The challenge was building a professional, conversion-optimized site for a complex product that required significant customer education, creating a design that would communicate both innovation and trustworthiness, and completing the entire project within their budget for design and development combined.

Emm chose Daniel Perlman, a Shopify expert with over a decade of development experience and a boutique studio specializing in high-quality e-commerce builds for innovative brands.

Daniel provided comprehensive design direction, handled both design review and full Shopify development, and delivered the complete project within budget while maintaining quality standards.

THE WORK

• ‍Initial Design Consultation: Reviewed client's design options and provided strategic recommendations on direction and above-the-fold content priorities‍
• Complete Shopify Development: Built custom theme implementation including all integration work and Shopify setup assistance‍
• Iterative Design Process: Worked with in-house designer Miguel to refine designs within the allocated 5-15 hour design budget‍
• Full Site Launch: Delivered complete, functional e-commerce store ready for product launch

"It was great to meet Daniel and work with his team. They were professional, responsive, and really understood the unique challenges of launching a innovative femtech product. The collaborative approach to design and development helped us launch with confidence."‍

—Flo, Emm

FINAL RESULTS

• Delivered complete design and development
• Successfully launched single-SKU Shopify store on schedule
• Created clean, professional design that effectively communicated product innovation
• Provided strategic guidance on messaging and site structure
• Established foundation for future site expansion
• Built trust through collaborative approach and clear communication throughout project