THREAD COLLECTIVE NEEDED A RELIABLE SHOPIFY DEVELOPER FOR ONGOING CUSTOMIZATIONS ACROSS MULTIPLE BRAND WEBSITES

About Thread Collective: Thread Collective is a Canadian fashion distributor representing premium apparel brands including Ecko Unltd and Alpenhaus. The company manages multiple e-commerce storefronts, each requiring sophisticated Shopify development to deliver seamless shopping experiences across diverse product lines.

The project: Thread Collective needed an experienced Shopify developer who could handle complex theme customizations, migrations, and ongoing refinements across multiple brand websites — without breaking URLs, tracking, or merchandising operations during peak season.

We connected them with developers who had deep expertise in Shopify's Baseline theme, could navigate complex technical requirements, and understood the critical balance between design refinement and operational stability for active e-commerce sites.

The challenge was finding someone who could work iteratively across multiple projects —from major theme upgrades to granular UI adjustments while maintaining consistent quality and meeting aggressive timelines ahead of key retail seasons.

Thread Collective chose Dani DeLucia, a seasoned Shopify developer, who delivered multiple website overhauls including theme migrations, custom product badges, collection page optimizations, and intricate cart functionality enhancements.

Over 18+ months and across multiple projects, Dani worked on both the Alpenhaus and Ecko websites.

FOR ALPENHAUS:

• Complete theme migration to latest Baseline version with custom product badges and size chart integration
• Product card redesign with overlay text, custom CTA buttons, and seamless background blending
• Collection page optimization including infinity scroll implementation and grid layout refinements
• Multilingual support with conditional app display (hiding Afterpay messaging in French markets)
• Mobile-responsive navigation with currency/language selectors
• Custom thermal rating page with interactive jQuery elements

FOR ECKO:

• Theme upgrade from v6.1.0 with migration of all custom code and formatting
• Product page template improvements with repositioned titles and updated price styling
• Navigation spacing adjustments and filter system optimization
• Transition from problematic third-party filter app to native Shopify Search & Discovery

Throughout the engagement, Dani provided consultative guidance on app selection, technical limitations, and best practices — helping Thread Collective make informed decisions about when to customize versus when to use third-party solutions.

Projects were delivered efficiently with clear communication, detailed previews, and collaborative video walkthroughs to ensure the team could implement findings independently.

"Dani is always wonderful to work with."

Emily Coughlin, Director of eCommerce & Digital Marketing, Thread Collective

"Working with Thread Collective across multiple brands and projects has been incredibly rewarding. Being able to support their growth through thoughtful development — from major migrations to precise UI refinements — while building a collaborative partnership where they trust my recommendations has made this one of my most fulfilling client relationships."

Dani DeLucia, Shopify Developer, Storetasker

FINAL RESULTS:

• Successfully delivered 8+ projects across the portfolio of brands over 18 months (Alphenhaus, Ecko, NVLT, Matix and AvidGear)
• Seamless theme migrations with zero downtime or broken functionality
• Improved mobile experience and conversion-optimized product displays
• Established ongoing development partnership for future enhancements