How to create a custom bundle experience on Shopify

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Let's start with the basics:

What is a bundle on Shopify?

Bundles are a really popular way to drive up AOV in your store. They enable you to sell 2 or more of your existing products under one new “grouped” or “bundled” product. One of the neatest things you can do with bundles, is to make sure they connect to your 3PL in a way in which you’re not actually creating a new SKU for the bundle. Instead, make sure that whenever a bundle order goes through it passes as an order containing the individual items in the bundle. This keeps your inventory tracking seamless, because you’ll always know how many single units of each SKU you have, and won’t get mixed up by your bundles.

Here is 2 great example of bundles from Hero Cosmetics & Aesop

There are some great apps to help you with this, including Bold Bundles, but you’ll most likely need a developer to help you implement it correctly and feed data into the right systems to keep track of your inventory. We can do that for you at Storetasker.

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From an Expert

While there are some great third-party apps out there which make creating product bundles easier, in most cases, some customizations to the code will be needed to ensure that the bundles integrate seamlessly with the tech already running on your store, your inventory management and fulfillment processes, as well as any other discounts or promotions. Another important thing to consider is the UX, and how the bundles will be displayed to customers throughout your store – on the product pages, in recommended products sections and on the cart page. If you’re considering implementing product bundles, let’s work together to find the best solution to fit your needs.

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