Welcome Sam! So what’s the mission for you at Flaus?
Flaus is an oral beauty brand on a mission to help people keep their teeth for life by transforming daily routines into delightful rituals — starting with a revolutionary electric flosser that uses sonic vibrations and dental floss to make flossing as quick and easy as brushing your teeth.
Since launch: What are some of the things that you think you really got right?
One of the first things that pops into my head is the product itself.
We spend a lot of time listening to customer pain points and digging into customer research. And with that, the product you see today is very much loved for its utility.
Next is the vision and the branding for Flaus:
In launching Flaus, I noticed a great big white space between traditional oral care (think Oral B) and traditional beauty (think Glossier). We call this space “oral beauty.” This new greenfield presents a really fun opportunity for us to make our mark, and I think our bold brand and innovative product does allow us to be a first mover within it.
You’ve absolutely nailed that. And Fast Company clearly agrees after naming you among the 15 World Changing Ideas in Wellness - Congratulations on that.
Let’s jump into DTC: How important is your website to you?
When we launched 2 years ago, our initial instinct was that Flaus was going to be DTC only. So having a website that not only educates customers but also actually gets them to convert was critical for us.
And even though our sales channels are expanding beyond DTC, we value the channel more than ever - especially for the 1st party data we get back from the DTC channel.
What’s your experience been like with Storetasker when it comes to your site?
It was actually fate that brought Flaus & Storetasker together. I bumped into Charlie in our joint co-working space and explained our need for finding a developer, which is exactly what Storetasker offers.
And throughout, our experience on Storetasker has been incredible. We met Patrick who has brought so much knowledge to our team and been so generous with his time. One of the things I love most about Patrick is his rare ability to not only perform the job at a very high standard, but also be able to communicate with us and educate us on how to understand the problems he’s solving. That helps us grow much faster as a team and become increasingly self-sufficient. He’s an invaluable asset to our team.
We’re so happy to hear that. We love Patrick and the Progress Labs team too! Last question: What are you looking to crack in the next 6-9 months?
Our distribution channels. There are so many options for us right now.
For example: When I first came up with the idea for Flaus, that was at the dentist. So that could be a good channel for us. But Amazon could also be a great one, because that’s where you go when you are actively looking for something like an “electric flosser”. But the same thinking can be applied to Google search and SEO - so should that be where I spend our efforts?
All these questions are being answered right now and that’s where my focus is for the next 6 months.