6 Types of Ecommerce Marketing Services to Prioritize in 2024 (and Beyond)

Investing in the right ecommerce marketing services is crucial if you want to stand out in today’s competitive landscape. Currently, the ecommerce market is expected to reach a value of $47.73 trillion by 2030, thanks to countless companies now embracing the convenience of online shopping.

The growing potential of the ecommerce space, combined with the rise of new user-friendly platforms for online selling (like Shopify), has led to a massive surge in online sellers. Though demand is out there, you’ll struggle to reach the right audience, and generate consistent sales if you can’t engage your target buyers with the right marketing strategy. 

That’s where freelancers and digital agencies step in, offering access to convenient and flexible ecommerce marketing services. The question is, how do you know which types of marketing services you should be investing in, and how do you choose the right professional support?

Why Invest in Ecommerce Marketing Services?

Before we dive into the top types of ecommerce marketing services you should consider (and what you should be looking for in agencies and freelancers), it’s worth discussing why it’s worth investing in these services in the first place. 

Ultimately, every ecommerce business needs a comprehensive marketing strategy to ensure it can attract leads and optimize conversions. Unfortunately, unless you’re a thriving company with a huge budget, the chances are you won’t have the resources you need in-house to implement and manage a range of marketing campaigns. 

Working with company or freelancer offering ecommerce marketing services means you can implement cost-effective, agile, and scalable strategies for:

• Improving brand awareness and visibility: Ecommerce marketing services can help to give your company a visibility boost. From carefully-crafted PPC campaigns, to SEO strategies that target specific keywords, you can implement a range of methods to expand brand reach. Service providers can even help you leverage new channels, such as social media platforms, forums, ecommerce marketplaces, and more. 
• Enhancing customer relationships: The right marketing experts will help you to understand your target audience, and create more relevant, unique campaigns to grab their attention. They’ll assist you in building comprehensive customer profiles so you can effectively adjust your marketing campaigns to suit the customers most likely to convert. They can even help you implement strategies that boost customer retention rates.
• Increasing ROI: With ecommerce marketing services, you access the insights and expertise you need to boost your marketing return on investment. The right experts will use data-driven strategies to boost the impact of your marketing campaigns, and help you eliminate cost inefficiencies. This means you can grow your revenue, without investing too much of your budget into experimental campaigns.

The Types of Ecommerce Marketing Services to Use in 2024

There’s no one-size-fits-all path to ecommerce marketing success. Most thriving companies in today’s world use a variety of strategies to increase traffic and improve conversion rates. Ultimately, the ecommerce marketing services you need will depend on your target audience, your budget, and the existing resources you already have. 

Some of the main areas to focus on include:

1. SEO Ecommerce Marketing Services

SEO is one of the most important marketing strategies any ecommerce business can leverage. The majority of interactions between brands and customers in the online world start with a search engine. If you’re appearing at the top of the search engine results pages when customers search for specific keywords or answers to problems, then you’re going to earn more sales. 

Freelancers and experts offering SEO-focused ecommerce marketing services can support you with everything from copywriting for essential website pages, to blogging campaigns. They can ensure you’re using internal and external links effectively, provide insights into high-value and competitive keyword strategies, and strengthen your domain authority.

Experts with experience in web design and development can even improve your technical SEO performance, working with you to create an exceptional user experience that gives you an edge over your competition, and reduces bounce rates.

2. Copywriting and Content Development

Most freelancers and agencies offering support with SEO will also be able to provide assistance with content production. However, depending on your strategy, you might want to hire additional freelancers to help you with a comprehensive content campaign.

A content creation expert can help you make the most of the “blog” and “news” sections on your website. They can build a comprehensive content calendar, focusing on specific terms, keywords and topics that are relevant to your specific target audience. 

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Content experts don’t have to specialize exclusively in written content either. They can help you create all kinds of content that can boost sales and conversions, from videos for your product pages, to infographics and images for social media. 

3. PPC and Paid Marketing Services

While SEO and content marketing strategies help to increase your company’s visibility online and drive organic traffic to your website, it can take time to see results from these strategies. PPC, or pay-per-click marketing strategies can give you much faster results. 

An expert that specializes in PPC ecommerce marketing services will help you to choose the right keywords to target when creating ads for platforms like Google. They can help you use advanced targeting methods in your campaigns, to keep your ad budget low, and boost return on investment.

Some innovative ecommerce experts can even combine web design strategies with PPC campaigns. For instance, they can help you design form pop-ups and landing pages that allow you to rapidly capture customer details and increase conversions on your store. 

What’s more, many of these experts will help you take advantage of tools that allow you to monitor your PPC marketing results, and make more data-driven decisions in the future. 

4. Social Media Ecommerce Marketing Services

Social media is an incredible resource for ecommerce vendors. It gives you an excellent opportunity to regularly connect with your audience, forge stronger relationships, and increase brand awareness. A company or freelancer offering ecommerce marketing services focused on social media will take full advantage of the integrations between platforms like Shopify and social media channels.

They’ll help you identify which social channels to use based on your target audience, and ensure you can build comprehensive paid and organic campaigns. The best freelancers will be able to help with everything from producing eye-catching visuals for Instagram, to choosing the right hashtags to use in captions. They can even unlock the full value of the user-generated content on your social feeds

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For instance, a social media marketing specialist with experience in Shopify website design will be able to embed a social feed onto your website that highlights positive customer reviews and testimonials. This can significantly improve your chances of earning customer trust, and optimize your conversion rates. 

5. Ecommerce Email Marketing Services

Email marketing is another powerful strategy for companies in the ecommerce landscape that want to boost conversion rates, increase average order values, and strengthen connections with customers. Email marketing allows you to maintain and nurture a direct connection with your target audience, however, it can be difficult to manage a comprehensive email strategy alone.

Experts in email marketing can help you get the most value out of your email strategy in a range of ways. They can leverage technology to help you segment your target audience, and create more personalized campaigns for each of your consumer groups. 

Email experts can also embed email automation technologies into your ecommerce platform. This can help you build and maintain stronger strategies for both promotional and transactional emails. Plus, a marketing expert with design skills will help you to build pop-ups, landing pages and forms that help you to capture leads and contact information, growing your email list. 

6. Ecommerce Conversion Rate Optimization Specialists

Finally, Conversation Rate Optimization (CRO) specialists, are the agencies or freelancers that offer ecommerce marketing services designed to enhance your current conversion rates. They might leverage dynamic retargeting methods and abandoned cart emails to boost your chances of sales, or they may work with you on website design strategies that reduce lost opportunities.

For instance, if your expert discovers that customers often avoid making a purchase because they have questions about your delivery and returns policies, they might help you to design an intuitive FAQ section for your website. 

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If your experts discover you can boost your chances of sales at checkout with cross-selling and upselling offers, subscription packages, or bundles, they might help you to implement new ways to boost average order value on your website. 

CRO specialists can even help you build comprehensive campaigns for enhanced customer loyalty and retention rates, like loyalty programs and referral campaigns.

Choosing the Right Ecommerce Marketing Services

Depending on your overall ecommerce marketing strategy, you might need to leverage the support of multiple professionals specializing in different areas of design, promotion, and copy production. Though the right “expert” for you will depend on various factors, there are a few things we recommend prioritizing when making your choice:

• Service scope: First, make sure you know exactly what kind of ecommerce marketing services your provider can offer. Are they just going to help boost your technical SEO strategy, or will they also assist you with content production, keyword research, website design, and development? Can you add additional services to your bundle when needed, as your business and budget grows?
• Experience: The best marketing services typically come from experts who aren’t just familiar with the type of marketing strategy you’re going to implement, but also your industry and target audience. The more experience your service provider has in your specific sector, the easier it will be for them to adapt your strategies to suit your specific audience.
• Familiarity with your technology: Your marketing service provider doesn’t need to be a tech expert, but they should be familiar with the solutions you’re already using. If you’re leveraging form builders and landing page tools with Shopify, or taking advantage of specific email marketing automation tools, make sure your provider is comfortable using them.
• Focus on Data: The best ecommerce marketing services combine creativity with data-driven insights. Your chosen provider should be able to provide you with reports and analytics that validate the specific strategies they use. They should help you to translate the data collected from each campaign into actionable plans for success.

If you’re looking for ecommerce marketing services to help you optimize your conversion rates and increase brand awareness, you don’t have to look far. At Storetasker, our Shopify experts are skilled in everything from SEO, to content production and marketing automation.

Contact us today for help finding the best service provider for your needs. 

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