A Fractional Performance Marketing Expert for Nodpod

Why Nodpod Chose Dual Fractional Specialists Over a Traditional Agency Model

TL;DR Nodpod, a wellness brand with a patented weighted eye pillow, faced a critical marketing challenge: after three years of inconsistent results from multiple agencies, they needed expert performance marketing execution but wanted to avoid the overhead and rigidity of another full-service relationship. Storetasker connected them with Matt Slaymaker who embedded independently but worked toward unified growth objectives.

About the Client

Nodpod is a wellness-focused DTC brand built around their hero product, a patented weighted sleep mask designed to relieve tension and improve sleep quality. With a strong brand identity, high-converting website, and growing retail presence, Nodpod had the foundation for scale but struggled to drive consistent, profitable customer acquisition.

The Core Tension

Nodpod was trapped in the agency disappointment cycle: their business required sophisticated performance marketing expertise, but traditional agency relationships had repeatedly failed to deliver strategic value or consistent results.

Why full-time hiring added rigidity: Building an in-house performance marketing team would require hiring a specialized performance marketer at significant fixed cost. For a wellness brand with seasonal demand fluctuations, this created an expensive and inflexible overhead structure that didn't match their growth stage.

Why agencies lacked effectiveness: After three years cycling through various agencies, Nodpod experienced the classic agency pattern: impressive sales pitches followed by underdelivery, lack of strategic initiative, and volatile performance. When they were unprofitable, losses were steep. When profitable, growth plateaued.

What was at risk: Without reliable marketing execution, Nodpod's growth trajectory would remain limited to their converting site and existing channels. Performance marketing was dependent on external partners. The gap between their product's potential and actual market penetration continued to widen.

The Storetasker Solution

Storetasker matched Nodpod with Matt Slaymaker, an performance marketing strategist who had worked with brands like Native and Buffy, who took ownership of their entire paid media strategy and execution.

Nodpod gained immediate access to a specialized experts at the exact moment they needed them and avoided the overhead of full-time hires or the disappointment pattern of traditional agencies.

The Work

• Conducted comprehensive audit of Meta and Google ad accounts
• Restructured campaigns to identify and scale profitable signals
• Developed creative testing framework for in-house design team coordination
• Implemented strategic roadmap for Google (PMAX optimization, YouTube testing)
• Provided weekly performance reporting and ongoing optimization
• Scaled Meta from volatile underperformance to profitable contribution

Results & Impact

• Scaled monthly ad spend by 6x while maintaining profitability
• Stabilized Meta performance after years of volatility with previous agencies
• Reached enterprise-tier ad management in five months
• Unlocked YouTube and PMAX opportunities previously underleveraged

Why Storetasker

Elite marketing talent is the growth unlock but most scaling brands don't need (or can't afford) that talent across every channel full-time. The best brands build lean, specialized teams by hiring fractionally, accessing expertise exactly when and where they need it..

Ready to scale marketing operations without agency bloat or permanent headcount? Explore how Storetasker can connect you with the specialized expertise your business needs.