A Fractional Shopify Development Studio for REMSEN

Why REMSEN Chose a Fractional Development Studio for PDP Redesigns and a New Service Landing Page

TL;DR REMSEN, a Brooklyn-based home goods brand expanding into design services, needed their PDPs redesigned for better conversion and a purpose-built landing page for their new Aging in Place offering plus a theme update to bring everything current. Storetasker matched them with Daniel Perlman and his studio, One More Agency who handled the full scope: PDP redesign and build, the Aging in Place landing page from scratch, and a careful theme migration with thorough QA throughout.

About the Client

REMSEN is a direct-to-consumer brand based in Brooklyn selling thoughtfully designed home goods and wellness products. As they expanded into a new design service (aging in Place bathroom planning) they needed their Shopify presence to reflect that evolution, with stronger PDPs and a landing page that could carry a premium, service-based offering.

The Core Tension

REMSEN needed both design and development work across multiple parts of their site, done in a way that was modular, clean, and built to last.

Why the PDP work required genuine design thinking: Redesigning product pages for conversion isn't just a layout change. Daniel's studio redesigned everything below the top section of REMSEN's PDPs, cleaning up the structure and improving the visual flow to better support purchase decisions. With a holiday season approaching, the quality of these pages had direct commercial stakes.

Why the Aging in Place page required building from the ground up: The landing page needed to communicate a tiered, service-based offering clearly and credibly to homeowners considering a $5,000–$12,000 bathroom planning engagement. That meant modular, reusable sections that REMSEN could adapt over time, not a one-off page that would require a developer for every future edit.

Why the theme migration needed care: Running a theme update across a store with this level of custom work required a developer who knew where things could break. Daniel ran his own QA pass before sharing the preview, catching issues the client hadn't flagged (a broken mobile search icon, truncated accessibility page content, spacing regressions, button styling discrepancies) and fixed them before asking to bill the additional time.

The Storetasker Solution

Storetasker matched REMSEN with Daniel Perlman, whose studio handled the full scope across design and development. The combination of design sensibility and technical execution made them the right fit for a project that required both.

The Work

• Redesigned REMSEN's PDPs across the product range, building everything below the top section with a focus on CRO and visual clarity
• Designed and built the Aging in Place landing page from scratch, with modular, reusable sections and a clean service presentation across two pricing tiers
• Migrated REMSEN's Shopify store to the updated theme version while preserving custom implementations
• Ran independent QA across all pages before client review, catching and fixing issues proactively
• Resolved spacing regressions, button styling discrepancies, section divider inconsistencies, and mobile image rendering issues
• Managed deployment using named preview theme for iterative review before going live

Results & Impact

• Delivered redesigned PDPs ready for the holiday season
• Built the Aging in Place landing page which turned into a new revenue surface for REMSEN's design services offering
• Completed a clean theme migration with no significant regressions surviving to the live site
• Built enough trust that Spencer invited Daniel to feature REMSEN on his portfolio and expressed interest in a Storetasker case study

"Daniel definitely helped bring us to that next level. These new PDPs have us really excited for the holiday season."‍

— Spencer Fried, REMSEN

Why Storetasker

When a brand is expanding into new offerings and needs both design and development done right, the unlock is finding a partner who can handle the full scope without the brand having to coordinate between separate agencies. Most brands don't need a full-time design and dev team, but they need expert support who brings a quality bar to the work rather than waiting to be told what's broken.

Ready to improve your store's design and functionality without full-time overhead? Explore how Storetasker can connect you with the expertise your business needs.