TEAK BEAUTY NEEDED A CREATIVE E-COMMERCE MANAGER TO REDESIGN THEIR SHOPIFY SITE AHEAD OF A MAJOR PRODUCT LAUNCH

About Teak Beauty: Teak Beauty is a direct-to-consumer beauty brand specializing in lipsticks and lip care products. The brand focuses on clean, elevated aesthetics and thoughtful formulations, creating products that celebrate natural beauty and personal expression.

The project: Teak Beauty wanted to restructure their Shopify site from individual product pages per shade to a formula-based approach with shade variants, while seamlessly integrating new photography libraries and features ahead of their October launch.

We matched them with e-commerce managers who had a strong aesthetic sensibility, understood beauty brand requirements, and could balance creative direction with technical Shopify implementation during a time-sensitive product launch.

The challenge was finding someone who could not only handle the technical migration but also curate imagery, design page flows, and ensure the site felt cohesive and aligned with Teak's elevated brand guidelines—all while coordinating with developers and a 3PL provider.

Teak Beauty chose Amy Vergeront, an e-commerce manager with a refined eye for design, who led the site migration to a streamlined variant structure, curated three photography libraries across product pages, and coordinated the technical buildout for launch.

Amy restructured the entire site from having individual product pages for each lipstick shade to a cleaner formula-based system where customers could select shades as variants—matching industry best practices and improving the shopping experience.

THE WORK

• Complete site restructure from 20+ individual shade pages to 3 formula-based product pages with shade variants
• Integration of diverse model photography showing lipsticks on different skin tones
• Design and implementation of detailed product shade photography library
• Creation of "Find Your Shade" interactive sections across multiple product pages
• Coordination with developer for shade selector tool, quiz feature, and consolidated customer reviews
• Collaboration with Shipbob (3PL) to ensure seamless inventory syncing during migration
• Timeline management across rolling photography deliveries and feature implementations

The site launched with a clean, elevated aesthetic that aligned perfectly with Teak's brand guidelines while providing an intuitive shopping experience.

The project was completed efficiently over 25 hours across five weeks, with clear communication, flexibility around timeline shifts, and a collaborative approach that allowed Teak's team to focus on other launch priorities.

"There's nothing better than finding a trusted partner who is willing to get into the nitty gritty details, communicates quickly and clearly, and is proactive. Amy is highly competent and is someone with whom we feel so lucky to be able to collaborate."

—Pooja Reddy, Co-Founder, Teak Beauty

"Working with Teak Beauty was such a rewarding project. Being able to bring their vision to life through thoughtful design decisions while ensuring all the technical pieces came together smoothly was exactly the kind of challenge I love. Their trust in my creative direction and collaborative approach made the entire process seamless."

—Amy Vergeront, E-commerce Manager, Storetasker

FINAL RESULTS

• Successfully migrated from 50+ individual product pages to 3 streamlined formula pages with shade variants
• Integrated three distinct photography libraries with strategic placement across site
• Coordinated technical feature implementation with developer and 3PL provider
• Delivered complete site redesign in 25 hours over 5 weeks, ready for October launch
• Created foundation for improved conversion through intuitive variant selection and elevated brand presentation