Marketers are among the most in-demand professionals in the world today. After all, no matter the type or size of business, every company needs a way to successfully reach its target audience. Marketing professionals give organizations the voice they need to connect with their customers, generate new sales opportunities, and expand brand reach.
However, as the business world has evolved, so too has the marketing role. Today, there are a multitude of different types of marketing expert in the world, from those focused exclusively on email or social marketing, to those with a clear knowledge of SEO.
One emerging role in the marketing space is the “Shopify Marketing Manager”. The Shopify Marketer is a professional with a deep knowledge of the ecommerce landscape, the Shopify ecosystem, and the strategies required to make businesses stand out online.
Here’s what you need to know about the Shopify Marketing role, and how much you can earn in this position.
What is a Shopify Marketing Expert?
A Shopify Marketing expert is a specific type of promotional professional, focused on the Shopify ecosystem. They share a lot of similarities with ecommerce marketers in general, who prioritize finding ways to boost brand awareness and recognition for online stores, while generating new opportunities for leads and conversions.
The main thing that differentiates a Shopify marketing expert from any other marketing professional, is their core focus on the Shopify platform. These professionals don’t just know how to create blogs with search engine optimization elements for an online store, they know specifically how to use the tools offered by Shopify to generate business results.
A Shopify marketing professional can help with writing engaging descriptions for product pages, produce ads for the PPC landscape or social media space, and deliver content marketing expertise to Shopify business owners. They also frequently work alongside other members of the Shopify development and design team, such as UI/UX designers, to contribute to the overall experience a customer has when interacting with a store.
What Skills Do You Need as a Shopify Marketing Expert?
For the most part, the skills of a Shopify Marketing professional will have a lot of overlap with the skills of a standard marketing expert. For instance, you’ll need a number of essential soft skills ranging from excellent communication capabilities to fantastic attention to detail.
However, there are a number of technical skills required too, such as an understanding of how the Shopify landscape works, and how to use applications within Shopify to empower marketing campaigns. Some of the key skills of a Shopify marketing expert may include:
- Deep Shopify knowledge: First and foremost, a Shopify marketing expert must have a clear understanding of the Shopify ecosystem and how it works. They’ll need to know how to create blog posts and pages on Shopify for content marketing purposes. They’ll also need a clear understanding of how to use meta descriptions, tags, and alt descriptions to boost the SEO ranking of different elements within a Shopify store.
- Email marketing and social media skills: Because Shopify naturally integrates with a range of email and social media marketing tools via the Shopify app store, most marketers will need to be comfortable leveraging these tools too. They should know how to transfer data from the Shopify environment into marketing tools to create segmented and personalized campaigns. They should also have a clear understanding of how to use email automation and social media paid promotion to boost a brand’s visibility.
- SEO/SEM skills: As mentioned above, a lot of a Shopify Marketing professional’s job will revolve around optimizing the store to boost it’s visibility in the digital world. This will mean they need a deep understanding of how the search engines prioritize different content, posts, and product pages. They should also know how to use Shopify in alignment with search engine marketing tools like Google Ads and analytics.
- Website management: A Shopify marketing manager will often need to feel comfortable working in the back-end of the Shopify environment to upload blog posts, and other marketing content. They’ll need to know how to run timed promotions on Shopify pages, implement banners and pop-ups into a store, and create forms and pages to collect leads. This could mean they need a basic knowledge of Shopify design skills.
- Collaboration skills: Most Shopify Marketing experts will work in close collaboration with other members of the ecommerce design and development team. They’ll need to plan changes to the design or theme of the website with designers and developers for important seasonal promotions. They may also need to work with designers on creating specific landing pages for certain ads, to ensure higher conversion rates.
What’s the Average Shopify Marketing Salary?
At present, the role of Shopify Marketer is still relatively new to the digital world. As such, there’s limited research available into how much you might be able to earn in this role. However, research from Glassdoor suggests the average Shopify Marketing salary is often around $90,243.
Notably, there’s a lot of variability in the money you can earn as a Shopify marketing manager too. Glassdoor’s analytics indicate wages can range from $60,000 to over $106,000 per year, depending on the tasks you’re responsible for in your role, as well as a range of other factors. Some of the elements which may influence how much you can earn as a Shopify Marketer include:
- Job scope: Shopify Marketing professionals can be responsible for a range of different promotional tasks for a Shopify store. For instance, they may create ads and landing pages for PPC ads on Google and social media. They could create SEO optimized content for the website, or design content marketing campaigns to drive attention to new products. They may also be responsible for creating visual ads to promote through pop-ups and banners. The degree of expertise, skill, and responsibility associated with your role will impact your wage.
- Experience: The amount of experience you have helping other Shopify companies to thrive will generally dictate how much a new company is willing to pay for your services. If you have experience not just in the marketing sector, but also in Shopify development and design, or UI/UX design, this could make you a more valuable member of the team for many business leaders. Experience using the specific apps and integrations a Shopify store already leverages for marketing will also come in handy for securing a good salary.
- Type of role: As a Shopify marketing manager, you can work in a variety of different environments. You may choose to work as part of an agency, offering a range of marketing and promotional services to different companies. Alternatively, you could work as an “in house” Shopify marketing manager for a single brand. Perhaps the most lucrative option for many professionals is to take the freelance route, where they can set their own prices per hour, project, or month, depending on the circumstances.
Can You Increase Your Shopify Marketing Salary?
As with any role, there will always be an opportunity to increase your earning potential with a little bit of innovation and creativity. For instance, Shopify Marketing professionals in the freelance world may be able to enhance their income by learning UI/UX design skills and Shopify store building skills, so they can offer their customers a wider range of services. Existing Shopify developers and designers can also build marketing skills into their resume, to reach a wider potential audience.
Expanding your knowledge is helpful too. Spend time learning about both the marketing and Shopify landscape, focusing not just on website design and development, but SEO, UI/UX. It can also be helpful to take specific courses related to different styles of marketing, like SEM, SEO, content marketing, social media marketing and email advertising.
What’s more, networking with other specialists in your career will also help you to leverage more lucrative opportunities. The more you invest in your knowledge and connections, the more you should be able to track down higher-paying jobs.