A Fractional UI/UX Design Expert for TentBox

Why TentBox Chose Fractional UI/UX Design Talent to Maintain Brand Consistency at Scale

TL;DR TentBox, a UK-based roof tent brand, needed to apply updated brand guidelines across their site while building a scalable UI kit for their full-time developer. They required expert design talent but couldn't justify a full-time hire for work that would fluctuate in intensity. Storetasker matched them with Laura Stoker who began with a homepage refresh and quickly became their embedded fractional designer and maintained design excellence without the overhead of permanent headcount.

About the Client

TentBox is a roof tent company known for innovative outdoor products that make adventure more accessible. Operating primarily through their Shopify store, TentBox balances design-forward branding with practical e-commerce functionality across UK and EU markets.

The Core Tension

TentBox had a full-time developer but lacked design expertise to maintain visual consistency and build the UI framework their growing site required.

Why full-time hiring added rigidity: TentBox's design needs were significant but variable. Implementing brand guidelines required concentrated effort initially, then ongoing support at fluctuating intensity as new sections and features were developed.

Why agencies lacked continuity: Building a UI kit requires deep familiarity with a brand's visual language, components, and design principles. Project-based agency work couldn't provide the ongoing partnership needed to evolve the design system as the site grew.

What was at risk: Without proper design expertise, TentBox risked inconsistent implementation of their new brand guidelines, a fragmented user experience as new sections were added, and developer time wasted on design decisions outside their expertise.

The Storetasker Solution

Storetasker matched TentBox with Laura Stoker, a UI/UX designer who had worked with brands like Vans, The North Face, and ROAM and who brought personal experience living in a campervan with her own roof tent, making her uniquely aligned with TentBox's product and audience.

Laura established TentBox's Figma workspace, created reusable components, and embedded as their fractional design partner, available for both strategic projects and quick developer support.

The Work

• Applied updated typography, color system, and layout principles to homepage
• Translated brand guidelines into practical design specifications
• Created mobile and desktop designs reflecting new visual direction
• Maintained existing content structure while elevating visual consistency
• Created reusable component library for future site development
• Established design patterns for sections, layouts, and UI elements
• Set typography rules and tonal contrast guidelines for emphasis
• Supported developer with design specifications and asset handoffs

Results & Impact

• Built scalable Figma-based design system enabling future development
• Maintained design excellence across 7+ months of continuous site evolution
• Established sustainable design partnership through flexible retainer model
• Eliminated need for full-time design hire while maintaining quality and consistency

Why Storetasker

Elite design talent is the unlock for maintaining brand consistency especially when you have development capacity but lack the design expertise to guide it effectively. Most growing brands can't justify a full-time designer, but they need expert support available consistently as their site evolves.

Ready to scale design operations without expanding headcount? Explore how Storetasker can connect you with the design expertise your business needs.